5 New Facebook Updates and Tests Spotted This Week

The changes just keep coming from Facebook.

Of course, that makes sense, Facebook know they need to innovate to stay ahead of the game – but for social media managers and those trying to ensure they’re putting their best foot forward on The Social Network, and utilizing every possible opportunity, it can make things difficult.

To help with this, we’re coordinating a weekly listing of Facebook updates and tests which have been spotted out ‘in the wild’. Not all of these will ever make it to full roll-out stage, but they do provide some interesting pointers on where The Social Network is looking, and what they’re focusing on to help boost engagement.

Here are five new tests spotted across the web this week.

1. Reactions Store

Facebook’s ‘Reactions’ remain an interesting tool – not an essential element of The Social Network, but one that’s gained a place for some users. And usage of Reactions is rising – they still pale in comparison to use of the traditional Like, but new data does show more people are tapping the ‘Love’, ‘Ha Ha’ and ‘Angry’ emoji responses, more often.

And Facebook’s still keen to make them a more significant element. Back in February, to mark the first anniversary of Reactions being in circulation, Facebook announced that Reactions would now carry more weight in the News Feed algorithm, as people who’ve clicked on a Reaction tend to be displaying a more significant emotional response.

So how else could Facebook look to increase Reactions use and make them a more relevant consideration?

Check this out:

The ‘Reactions Store’, currently hidden in Facebook’s backend code, offers a range of Reactions to choose from to display on your profile. Your selection only changes the way Reactions are displayed to you, not how others see your responses – but still, it provides another way for Facebook to spark more interest in Reactions, which could, in turn, get more people using the different types.

Facebook has experimented with these before, with themed variations of Reactions for the 50th anniversary of Star TrekMother’s Day and for Halloween.

It’s possible, too, that custom Reactions could also become a high-end ad option – you could imagine, for example, that Disney might be keen to have a Star Wars-themed Reaction set for their upcoming releases, or for The Avengers characters in their promotions.

Right now, there’s limited information on where Facebook are at in terms of testing the ‘Reaction Store’ – and whether it might be a paid store or merely a set of options you can activate, similar to their frames collection (with the latter seeming more likely), but the fact that its present at all suggests it could be getting a wider release in the near future.

We’ll keep you updated on any announcements.

2. Instagram Followers

Over on Instagram, they’re testing out a new indicator which shows which profiles follow you, which could make it easier to keep track of your audience.

Instagram has notoriously never had a ‘following’ notifier, which has made it more difficult to sort the fans from the lurkers. The new option could make it easier to understand who you’re reaching, and help brands target their outreach to the right people.

The feature is currently being tested on Android – no word on a wider release.

3. New Payment Options in Messenger

Facebook’s working hard to capitalize on Messenger’s 1.3 billion users by introducing new business tools and options in order to convert the app into an all-encompassing, revenue-generating machine.

Thus far, those efforts have progressed slower than expected, but newer options like bots and real-time interaction with businesses could be significantly boosted if Facebook were to introduce more streamlined payment options to complete the circle.

And they may be on track to do just that – as reported by user Devesh Logendran, Facebook has introduced two new Messenger payment options in the Philippines.

The Philippines is a key region for Facebook, with the platform seeing more growth in the Asia Pacific sector than anywhere else. If Facebook can add in payment options to compliment that growth, that could give them a solid grounding to make Messenger a more essential business component from the adoption stage, which would boost Messenger commerce overall.

Also worth noting, Amazon’s 1-click patent recently expired, which could open the door for more platforms to offer similar. You can bet Facebook is already well on the way to implementing similar.

4. WhatsApp Integration

Facebook’s also working to create more definitive connection between their apps.

Earlier this week, we reported how they’d recently added the capacity to switch to Instagram without ever leaving Facebook, another step towards keeping you on-platform for longer.

Now, some users have also reported seeing a similar option for WhatsApp.

The integration of Facebook apps may seem minor, and an obvious progression – but by bolting their various experiences together, Facebook is also working towards a situation where you never need to leave their apps, where all your social interactions and business transactions can be completed, all on one big platform.

The end result of that will likely see Facebook continue to expand its domination of online advertising – by keeping you within their digital walls for longer, Facebook will not only be able to offer more cross-app integration and promotion, but they’ll also be able to report greater increases in time spent.

For example, if Facebook could say that 50% of all time on mobile is spent within Facebook’s family of apps – and all of that activity can be tracked, measured and utilized in ad targeting – that would give them a significant advantage over everyone else.

Even as a statistical measure, there are significant benefits to Facebook adding in more integrations of this sort.

5. Polls with GIFs

And the last test spotted this week is a new option to include GIFs in Facebook polls.

It’s an interesting way to boost engagement, and will no doubt help Pages generate more attention in News Feeds.

The option could also be seen as a counter to the rising number of Pages using makeshift polls within Facebook Live – which use Reactions as a voting mechanism.

Facebook has sought to discourage this, as the use of Reactions as a voting measure can skew their data. Maybe, by adding in a simple, legitimate way to conduct polls, they could provide a more viable alternative – though the expanded reach of Facebook Live videos is no doubt the key draw in using them for such purposes.

Either way, it’s a good looking option, and will likely prove popular, if it sees wider release.

Source: Social Media Today (Original

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters)

You may not have noticed, but the order of comments on posts within your LinkedIn feed – both long-form posts and updates – has changed this year.

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) | Social Media TodayIt’s not blatant, but much like their algorithm-fueled feed listing, your LinkedIn comments feed will now also appear out of chronological order (unless you specifically switch it to ‘Recent’).

And there’s good reason for that.

As explained by LinkedIn, back in 2016, they sought to re-order comments to boost engagement. Rather than displaying them in the order in which they’d been posted, LinkedIn prioritized the listing based on engagement – those comments with the most Likes and/or replies appeared first. The idea behind this was that this would surface the most relevant comments – and it did, to a degree.

The problem is, the system was too simplistic:

“…good comments would be buried beneath not-so-good ones because they didn’t yet have enough likes, and early comments on a thread having an unfair advantage because they had more time to accumulate likes and replies.”

To improve on this, LinkedIn’s built a new model which is based on a range of individual factors in order to surface the comments most relevant to each user in order to prompt more engagement.

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) | Social Media TodayAs you can see, the new system takes into account of personalized factors, including how you’re connected (or not) to the commenter, how many profile views the commenter gets, how many likes and replies their comments have seen in the past, hashtags used within the comment, and many more.

And these, LinkedIn says, are only some of the factors they take into account:

“There are close to 100 features that we capture and use in online ranking. A machine learning (ML) model is used to train these features to predict a member’s comment engagement. For each member, we depend on other ML models to classify and detect spam and low-quality content in comments and pick the ones we know are good to show to the viewer.”

The end result sees LinkedIn display comments in the order most relevant to each user – and this is one of several factors that’s enabled LinkedIn to significantly improve on-platform interaction:

“In 2017, we’ve seen record levels of engagement. Social actions on the feed (likes, shares, comments, etc.) have grown by +60% year-over-year. Members are interacting on the feed more than ever, and the value of conversations on these threads is immense and growing.”

It may seem relatively minor, but this is a key consideration for marketers looking to build their presence on LinkedIn.

For one, simply commenting on posts is likely no longer enough to have any significant effect. It used to be that you could get yourself onto the radar of people you want to connect with by engaging with their posts and updates, and that’s likely still true to a degree. But to truly capitalize on the potential of this option, you now need to have a more all-encompassing LinkedIn presence.

Boosting your profile views and making more relevant comments – which, in themselves, inspire likes and replies – will help improve your visibility to both the individual and their connections, while including relevant hashtags is another key consideration which is being factored into the comment algorithm.

Also worth noting that ‘comment viral updates’ – the updates a selection of your connections receive whenever you comment on a post – generate the greatest engagement of any type of feed notification:

“The number of interactions generated per comment update impression is 2.5x that of connection updates (updates indicating your professional network has new connections), and 1.8x that of viral updates from likes from your connections.”

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) | Social Media Today

A LinkedIn ‘Comment Viral’ update

That makes it one of the best tools you have for boosting your LinkedIn presence, and staying front of mind among your connections. The stronger your profile and presence on the platform, and the more engaging your comments are on posts, the better chance you’ll have of generating more ‘Comment Viral’ notifications, and thus, generating more engagement.

As noted, on the surface, the update to the way in which comments are displayed on LinkedIn is fairly minor, and fairly logical, in the same way comments with more likes are displayed on Facebook. But the technical details of how this system works hold some important insights for those looking to maximize their presence on LinkedIn, and utilize it to build more effective professional connections.

You can read the full explanation of how LinkedIn’s new comment display architecture works here.

Source: Social Media Today (Original

How to Run a Contest with WordPress (and Plugins to Help You Do It)

About a month ago, a woman named Mavis Wanczyk won a monster Powerball payout of $758.7 million. Wanczyk wasn’t the only winner that night either. In a store nearby, someone else bought a ticket worth $1 million. There were also other winners from this single Powerball play—9.4 million people (or, rather, tickets) to be exact.

Now, if that isn’t proof enough of how much people love entering contests in the hopes of winning something (no matter what sort of odds are stacked against them), I don’t know what is.

Even if you don’t have millions of dollars to throw around or enough followers to pitch in enough money to create that large of a prize, there are other ways you can use contests to your advantage in business. And when you have a WordPress website on your side, it becomes even easier to run a contest and cast a wider net than if you were to try and do it on your own.

So, let’s take a look at why you might want to run a contest, what types of contests work for a site, and which WordPress plugins and tools you can use to do it.

Does a Contest Make Sense for Your WordPress Site?

You already know how much people love to play games—even if the “games” are as simple as generating points towards a membership. It’s that same sense of competition and winning something in exchange for one’s efforts that ultimately drives people to enter costs, too.

So, we know why your visitors would be interested in entering a contest on your site. But what about you? Is that extra effort to devise the contest, run it, and then manage the payout to the winners worth it?

Consider the benefits:

  • A contest offers you the chance to show off the fun, human, and very generous side of your business.
  • This is a new opportunity to promote your business, product, or service—especially if the contest teaches people more about it or if the “prize” gives them easier/cheaper access to it.
  • You can increase the size of your email subscriber list.
  • You can also increase the number of followers you have on social media if the contest is one that employees the “share this on social” method in exchange for the number of entries they make.
  • You may also see an uptick in sales what with all the increased exposure to your business within the site as well as off of it.
  • This is a good way to generate more leads and customers quickly and in a short amount of time. Since contests are always a limited time offer, your visitors will know they need to respond to the urgency of it.
  • There’s the potential to collect more user-generated content if you run a contest specifically looking to reward customer submissions.

Regardless of what type of contest you run, you’ll now have a new avenue through which to collect visitor data.

As beneficial as a contest may be to your WordPress site, it’s important to think about how this contest will tie back to your business. It’s like everything else you do on your site—if it’s not relevant, you may find the results of the contest somewhat disappointing. Sure, people may still enter or sign up in the hopes of getting something for free, but they’ll unsubscribe or unfollow you once they realize the contest was just a gimmick without any substance behind it.

Here are some really cool examples of website contests to get your inspirational juices flowing:

Spirit’s offering the chance to win a $50 gift card in exchange for liking their Facebook page during a time of year that’s particularly important for them (i.e. two months before Halloween).

Spirit Biohazard Bucks

Panasonic, a sponsor of the New York Yankees, is giving one winner the chance to dine with a Yankee and then stick around for a game afterward. All in exchange for following their Instagram or Twitter pages and then tagging them.

Panasonic Yankees

The Food Network and Red Lobster have paired up to offer visitors the chance to earn a trip to Nashville. All they need to do is vote for their favorite flavor and enter an email address.

Red Lobster

The DIY Network (part of HGTV) is giving visitors a daily chance to enter this contest and win a stay in a lakeside “paradise” in Vermont along with a $50,000 payout from Quicken Loans.

DIY Ultimate Retreat

The ASPCA used this opportunity to draw awareness to their cause and get their community involved by sharing photos and telling their adopted pet’s story.

ASPCA Giving Day

Refinery29 often runs sponsored contests for retailers. However, many visitors might not actually know that’s what they’re looking at as the contest links are often hidden within the article. It’s a really cool format with a standard blog intro, a slideshow of the available wardrobe, and one simple link that gives readers the chance to win.
[Refinery29 Sponsored Contest]

7 WordPress Plugins and Tools to Run Fun Contests

Once you’ve decided what kind of contest will serve your needs best (i.e. get you more leads, make more sales, get more attention for your brand), you need to run it. But do you know how to do that?

While you could easily create a landing page that promotes your contests with a cool header image, brief details, and a contact form, you might not need to go that route. The following WordPress plugins and tools can help you cover a number of contest setup and management-related tasks. The one you use will likely depend on what sort of contest you decide to run.

  • Opinion Stage Plugin

    While this WordPress plugin is primarily used to create polls, quizzes, and surveys on websites, it can also be used to create simple contests as well. These sort of “contests” are the ones that prompt users to log in through social or submit their contact information prior to playing the trivia game or filling out the poll. While they’re not traditional contests, per se, the content of the polls, surveys, and quizzes can be a rewarding enough experience.

    Interested in Opinion Stage Plugin?

  • Woobox Plugin

    Don’t be misled by the name of this plugin; it has nothing to do with WooCommerce. What this plugin does instead is connect your WordPress site to your Woobox campaigns. Using the Woobox platform, you can create giveaways, photo, video, or hashtag contests, instant win games, and more. Then simply add the shortcode to your WordPress site and your contest will go live!

    Interested in Woobox Plugin?

  • Photo Contest WordPress Plugin

    If your plan on running photo contests from your website regularly, this is a great plugin to consider. You have full control over:

    • How your contest page looks and works
    • Voting terms and conditions
    • Images as soon as they’re submitted

    In addition, this plugin comes with super stringent security and fraud protection.

    Interested in Photo Contest WordPress Plugin?

  • Video Contest WordPress Plugin

    If, instead, you want to run video submission contests, you can use this premium WordPress plugin to do so. It comes with the same level of quality and support as the Image Contest WordPress Plugin above. And because this is meant for videos, it supports three different video streaming sites, too.

    Interested in Video Contest WordPress Plugin?

  • KingSumo Giveaways

    Looking to run a giveaway on your WordPress site? Maybe you have an e-book that you wrote or one of your clients wants to give visitors a chance to win a free trip or a free month of services? You can do that with this viral giveaway tool. Just keep in mind that this tool comes with a very high price tag. It may be worth it if you can attract a large enough audience, though, ideally, you’ll use this if you plan on running contests regularly for your clients’ sites.

    Interested in KingSumo Giveaways?

  • Rafflecopter

    Rafflecopter is a third-party tool you can use to quickly create a simple giveaway for your website. Although this tool does not have a plugin to help you directly sync to WordPress, their knowledgebase has an easy-to-follow tutorial on how to embed your raffle entry form into your site.

    Interested in Rafflecopter?

  • Wishpond

    There is a lot you can accomplish with Wishpond: popups, marketing automation, landing page design, and you can, of course, create contests too. So, if you’re looking for an all-in-one solution, this may be the tool you want to use for your contest setup and management. Do note, however, that most of their contests have a heavy social component to them. So, while you can launch the contest from your site, the end goal of most of these contests is to drive traffic to your social media pages.

    Interested in Wishpond?

Wrapping Up

There are a number of other questions you should ask yourself before launching a contest as well:

  • Do you think your customer base would find the prize worthwhile?
  • Would it add value to their lives and potentially inspire them to convert down the road?Would the amount of effort you have to invest in running this contest be worth the contact information they’re giving you in exchange for the entrance fee?
  • Are you able to sufficiently manage this contest on top of everything else going on?
  • Do you have the prize readily available and can you afford to “pay” it out right away?

As you can see, there’s a lot to think about with contests. And no matter how excited people are to enter it, all of that positive attention you get from running it could easily turn the other way if you drop the ball and forget to reward a winner or somehow short-change them on their prize. So make sure you’re prepared to see this thing through.

Of course, it always helps if you have a WordPress plugin to help lighten your load.

Source: The WordPress Experts – WPMU.org (Original

Six Links Worthy Of Your Attention #378

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS; chair of StrataStartupfestPandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist’s Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we’re recommending to one another: 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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Source: Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Mirum (Original

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfish

What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.

10 Things that do not affect your Google rankings

Click on the whiteboard image above to open a high-resolution version in a new tab!

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about things that do not affect your Google rankings.

So it turns out lots of people have this idea that anything and everything that you do with your website or on the web could have an impact. Well, some things have an indirect impact and maybe even a few of these do. I’ll talk through those. But tons and tons of things that you do don’t directly affect your Google rankings. So I’ll try and walk through some of these that I’ve heard or seen questions about, especially in the recent past.

1. The age of your website.

First one, longstanding debate: the age of your website. Does Google care if you registered your site in 1998 or 2008 or 2016? No, they don’t care at all. They only care the degree to which your content actually helps people and that you have links and authority signals and those kinds of things. Granted, it is true there’s correlation going in this direction. If you started a site in 1998 and it’s still going strong today, chances are good that you’ve built up lots of links and authority and equity and all these kinds of signals that Google does care about.

But maybe you’ve just had a very successful first two years, and you only registered your site in 2015, and you’ve built up all those same signals. Google is actually probably going to reward that site even more, because it’s built up the same authority and influence in a very small period of time versus a much longer one.

2. Whether you do or don’t use Google apps and services.

So people worry that, "Oh, wait a minute. Can’t Google sort of monitor what’s going on with my Google Analytics account and see all my data there and AdSense? What if they can look inside Gmail or Google Docs?"

Google, first off, the engineers who work on these products and the engineers who work on search, most of them would quit right that day if they discovered that Google was peering into your Gmail account to discover that you had been buying shady links or that you didn’t look as authoritative as you really were on the web or these kinds of things. So don’t fear the use of these or the decision not to use them will hurt or harm your rankings in Google web search in any way. It won’t.

3. Likes, shares, plus-ones, tweet counts of your web pages.

So you have a Facebook counter on there, and it shows that you have 17,000 shares on that page. Wow, that’s a lot of shares. Does Google care? No, they don’t care at all. In fact, they’re not even looking at that or using it. But what if it turns out that many of those people who shared it on Facebook also did other activities that resulted in lots of browser activity and search activity, click-through activity, increased branding, lower pogo-sticking rates, brand preference for you in the search results, and links? Well, Google does care about a lot of those things. So indirectly, this can have an impact. Directly, no. Should you buy 10,000 Facebook shares? No, you should not.

4. What about raw bounce rate or time on site?

Well, this is sort of an interesting one. Let’s say you have a time on site of two minutes, and you look at your industry averages, your benchmarks, maybe via Google Analytics if you’ve opted in to sharing there, and you see that your industry benchmarks are actually lower than average. Is that going to hurt you in Google web search? Not necessarily. It could be the case that those visitors are coming from elsewhere. It could be the case that you are actually serving up a faster-loading site and you’re getting people to the information that they need more quickly, and so their time on site is slightly lower or maybe even their bounce rate is higher.

But so long as pogo-sticking type of activity, people bouncing back to the search results and choosing a different result because you didn’t actually answer their query, so long as that remains fine, you’re not in trouble here. So raw bounce rate, raw time on site, I wouldn’t worry too much about that.

5. The tech under your site’s hood.

Are you using certain JavaScript libraries like Node or React, one is Facebook, one is Google. If you use Facebook’s, does Google give you a hard time about it? No. Facebook might, due to patent issues, but anyway we won’t worry about that. .NET or what if you’re coding up things in raw HTML still? Just fine. It doesn’t matter. If Google can crawl each of these URLs and see the unique content on there and the content that Google sees and the content visitors see is the same, they don’t care what’s being used under the hood to deliver that to the browser.

6. Having or not having a knowledge panel on the right-hand side of the search results.

Sometimes you get that knowledge panel, and it shows around the web and some information sometimes from Wikipedia. What about site links, where you search for your brand name and you get branded site links? The first few sets of results are all from your own website, and they’re sort of indented. Does that impact your rankings? No, it does not. It doesn’t impact your rankings for any other search query anyway.

It could be that showing up here and it probably is that showing up here means you’re going to get a lot more of these clicks, a higher share of those clicks, and it’s a good thing. But does this impact your rankings for some other totally unbranded query to your site? No, it doesn’t at all. I wouldn’t stress too much. Over time, sites tend to build up site links and knowledge panels as their brands become bigger and as they become better known and as they get more coverage around the web and online and offline. So this is not something to stress about.

7. What about using shared hosting or some of the inexpensive hosting options out there?

Well, directly, this is not going to affect you unless it hurts load speed or up time. If it doesn’t hurt either of those things and they’re just as good as they were before or as they would be if you were paying more or using solo hosting, you’re just fine. Don’t worry about it.

8. Use of defaults that Google already assumes.

So when Google crawls a site, when they come to a site, if you don’t have a robots.txt file, or you have a robots.txt file but it doesn’t include any exclusions, any disallows, or they reach a page and it has no meta robots tag, they’re just going to assume that they get to crawl everything and that they should follow all the links.

Using things like the meta robots "index, follow" or using, on an individual link, a rel=follow inside the href tag, or in your robots.txt file specifying that Google can crawl everything, doesn’t boost anything. They just assume all those things by default. Using them in these places, saying yes, you can do the default thing, doesn’t give you any special benefit. It doesn’t hurt you, but it gives you no benefit. Google just doesn’t care.

9. Characters that you use as separators in your title element.

So the page title element sits in the header of a document, and it could be something like your brand name and then a separator and some words and phrases after it, or the other way around, words and phrases, separator, the brand name. Does it matter if that separator is the pipe bar or a hyphen or a colon or any other special character that you would like to use? No, Google does not care. You don’t need to worry about it. This is a personal preference issue.

Now, maybe you’ve found that one of these characters has a slightly better click-through rate and preference than another one. If you’ve found that, great. We have not seen one broadly on the web. Some people will say they particularly like the pipe over the hyphen. I don’t think it matters too much. I think it’s up to you.

10. What about using headlines and the H1, H2, H3 tags?

Well, I’ve heard this said: If you put your headline inside an H2 rather than an H1, Google will consider it a little less important. No, that is definitely not true. In fact, I’m not even sure the degree to which Google cares at all whether you use H1s or H2s or H3s, or whether they just look at the content and they say, "Well, this one is big and at the top and bold. That must be the headline, and that’s how we’re going to treat it. This one is lower down and smaller. We’re going to say that’s probably a sub-header."

Whether you use an H5 or an H2 or an H3, that is your CSS on your site and up to you and your designers. It is still best practices in HTML to make sure that the headline, the biggest one is the H1. I would do that for design purposes and for having nice clean HTML and CSS, but I wouldn’t stress about it from Google’s perspective. If your designers tell you, "Hey, we can’t get that headline in H1. We’ve got to use the H2 because of how our style sheets are formatted." Fine. No big deal. Don’t stress.

Normally on Whiteboard Friday, we would end right here. But today, I’d like to ask. These 10 are only the tip of the iceberg. So if you have others that you’ve seen people say, "Oh, wait a minute, is this a Google ranking factor?" and you think to yourself, "Ah, jeez, no, that’s not a ranking factor," go ahead and leave them in the comments. We’d love to see them there and chat through and list all the different non-Google ranking factors.

Thanks, everyone. See you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Source: SEOmoz Daily SEO Blog (Original

Export Google Search Console’s ‘Index Coverage’ Report by @MattGSouthern

Site owners can now export data contained in Google Search Console’s Index Coverage report.

G-Squared Interactive was the first to notice the new feature and spread the word on Facebook:

Index Coverage is a relatively new report within Google Search Console that was first introduced in early August.

The report identifies how many pages of a site are getting indexed, as well as how many pages that are not getting indexed due to errors.

When there are errors preventing a page from being indexed, the Index Coverage report will also offer tips for fixing the issues.

Just as the Index Coverage report will identify the exact pages not getting indexed, it will identify the exact pages that are getting indexed.

Now that the report has matured and had time to collect data, we have the ability to export it if needed.

If you’re doing a site audit that requires data about indexed/non-indexed pages, it’s much easier to utilize the data when it has been exported as a spreadsheet.

It’s also helpful in general to have access to full reports of indexed/non-indexed URLs at the click of a button.

Of course, exporting the data means you can access it offline should you need to.

Source: Search Engine Journal (Original

How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]

This past Tuesday, September 19th, we held another #SMTLive Twitter chat co-hosted with Lucy Render-Kaplan, Founder of Arkay Marketing & PR. During the chat we asked six questions (shown below) that we believe to be important factors in building your Facebook engagement and reach. Everyone chimed in to ask questions, share their own experiences and best practices dealing with Facebook engagement, content creation, audience targeting and more. 

Source: Social Media Today (Original

Now You Can ‘Snooze’ Instead of Unfollow Others on Facebook by @MattGSouthern

Facebook has introduced a new option for muting people and pages which is a little less anti-social than unfollowing or unfriendliness them.

A ‘Snooze’ option is currently being tested amongst Facebook users in the US. It appears after clicking on the drop-down menu next to the name of a person, page, or group.

When you hit the ‘Snooze’ button on a person, page, or group you can mute them for either 24 hours, 7 days, or 30 days.

Of course, the party on the other end will never know they have been snoozed, so you can mute others with complete anonymity.

Introducing a Snooze feature makes sense, as it will probably prevent a lot of people and pages from being unfollowed indefinitely.

A temporary option will help ensure people, pages, and groups are re-followed again after a set period of time.

A Facebook spokesperson has confirmed with TechCrunch that this feature is being worked on, saying:

”We’re testing new ways to give people control over their News Feeds so they can stay connected with the stories they find most relevant.”

It’s not known if or when the Snooze feature will be rolled out to more markets. That would likely depend on the success of the US rollout.

Source: Search Engine Journal (Original

Pinterest Hits 200M Users, + New Features on the Way by @MattGSouthern

Pinterest has hit a milestone of 200 million monthly active users, which represents a 40% growth since last year. Over half of those users live outside the USA.

The company also notes over 100 billion pins have been created, and 85% of Pinterest searches are on mobile devices.

As Pinterest celebrates this milestone it has also hinted at some new features coming soon.

“You’ve told us what you want to see next, so we’re building them—it’s that simple,” Pinterest says.

Pinch-to-zoom is an example of a new, user-requested feature. The company says there’s much more to come.

Boards-within-boards is a highly requested feature that is currently being worked on and rolled out gradually.

Over the coming weeks, Pinterest will be inviting select users to help the company test out new ideas.

In return for the assistance, these select users will get access to upcoming Pinterest features before anyone else.

Pinterest didn’t specify who it would be sending invites to, but it did say it will announce an update about that in the near future.

Source: Search Engine Journal (Original