Follow Your Curiosity, Find Your Passion & Keep it! Here’s How (FS204)

Follow Your Curiosity, Find Your Passion & Keep it! Here’s How (FS204)

Follow Your Curiosity, Find Your Passion & Keep it! Here’s How (FS204)

On the podcast today we interview someone who actually found out how to make his living doing something he loved.

And, I swear to god, if he can do it with this niche, there’s at least a chance for you to do it in whatever topic that’s got you excited.

Because this guy, Ross Symons, literally makes little paper animals.


Origami, that’s the interest Ross pursued.

No, I’m serious, ORIGAMI! Little. Paper. Animals.

Is there something you’re dreaming of pursuing? Or something that’s growing in interest for you?

Chances are, if you’re like a lot of us, you can’t even tell — your life is so crammed with responsibility, obligation, and, as Ross puts it, “What you THINK you want” that you can’t hear that little spark of true interest in you.

If that’s you, LISTEN TO THIS EPISODE. It’s a heavy duty, full-on glorious, interesting, quirky and human example of someone finding their own way.

My dream for you listening to this would be:

  • You trust more that small voice inside yourself.
  • You decide to actively pursue what interests you personally.
  • You research your situation a little to see if you’re choosing success over your self, your happiness.
  • You see with fresh eyes how wonderfully diverse are the ways the internet can enable you to grow an audience, serve customers and earn revenue!

That’s what I want for you. So, let’s dive in!

It’s better to listen on the go!    Subscribe on iTunes 

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“Are you pursuing SUCCESS over your SELF?”

Want help defining your own success?

vision motivation journaling

Listen if you’re into this conversation you HAVE TO check out our free training on how to journal for vision and motivation.

It’s ALL ABOUT getting into your self, finding out what turns YOU on, what lights YOU up, what tickles YOUR bits.

Watch The Training Now

Show Notes

Ross Symons (@white_onrice) • Instagram photos and videos

Home – White On Rice Origami

via Think Traffic Read More…

7 Things Google PageSpeed Insights Doesn’t Tell You

7 Things Google PageSpeed Insights Doesn’t Tell You

7 Things PageSpeed Insights Doesn't Tell YouGoogle PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration.

As an ex-front end developer myself, I can understand the rationale behind why certain decisions are made around the utilisation of HTML, CSS or Javascript that might result in PageSpeed Insights wagging it’s finger at you.

One of the beginners mistakes in conducting a Site Speed audit is first not understanding the actual architecture of the website in question.

Understanding who built the website, the platform it uses and the unique challenges it holds allows you to conduct a site speed audit in a much smarter fashion. For example, avoiding situations like telling your development team for the 5th time they should use Image Sprites despite your server actually being on HTTP/2 which theoretically makes their existence redundant.

The aim of this post is to run you through 7 common speed tactics suggested by Google PageSpeed Insights and help you put them into context or action – as again the tool doesn’t offer much guidance by way of implementation.

1 & 2 – Combine CSS and Javascript Files

The logic behind this suggestion is to reduce the number of resources a users browser has to request from your websites server. The action is to reduce the number of CSS and Javascript files being loaded and combine them together.

It’s perfectly sound advice, however front-end developers are increasingly using open-source, externally hosted libraries and templates to ensure modern web standards and of course, to make their coding life a little easier.


  • Javascript: Angular, React, jQuery, D3, Grunt, Gulp.
  • CSS: Bootstrap, Google Web Fonts

I would recommend avoiding combining these files. It’s a smarter practice to keep them externally hosted and allow your developers and users to benefit from the latest codebases – whether it’s security or code efficiencies.

The same logic also applies to any additional CSS or Javascript generated by CMS plugins. For example, many of the most popular WordPress, Magento and Drupal plugins have accompanying CSS/JS. If these files are manually combined, it will make automatically updating the plugin more difficult.

Lastly, I’d also leave any analytics tracking Javascript files separated. Google Analytics has a habit in particular of changing how it tracks things.

3, 4 & 5 – Minify Your CSS, HTML and Javascript Code

Minification is the process of removing unnecessary white code from CSS and Javascript files to order to marginally improve load speed. Again, it’s a valuable best practice but the challenge is scale, what do you do when you have millions of URLs?

There are a few interesting solutions for this. Google has two server-side modules that can potentially automate the minification of content. Firstly there is the PageSpeed module, which can additionally optimise images and extend browser caching (two more ticks off the list that you’re usually given when running the tool). Separately, there is the Javascript Closure Compiler that also wields the power of minification.

Outside of Google, Kangax has developed a HTML Minifier that can be found on Github and for smaller scale sites you can simple copy, paste and convert your CSS / JS code on the fly.

6 – Compress Your Images

“Your images aren’t compressed” said every site speed audit ever written by an SEO consultant. Image optimisation can lead to both the quickest wins and gains in site load time, however it is again a job that can be hard to tackle at scale.

Google (surprise) has recently started advocating it’s open-source lossless image format WebP as a potential solution. According to their own data, the WebP format is often upto 26% smaller than PNG files and delivers even better results of upto 34% smaller for JPEGs. WebP is already natively supported in Google Chrome and the Opera browser, offers a number of utilities to automate the conversion of existing image libraries and there is even a photoshop plugin.

7 – Serving Scaled Images Could Save KiB

Image Credit: Tay Benlor

TL;DC – Google Page Insights doesn’t account for retina-display compatible images served at an appropriate scale.

Following on from the above, Images served on webpages are quite often served at a different height and width than the raw file itself. For example, a file called logo.png published on might be 660 x 330 pixels but only served at 120 x 110 pixels – so the real image is bigger than what a user actually sees.

Of course, this can be wasteful and is a poor practice when it comes to image compression. However, ever since the introduction of iPhone 4 and it’s accompanying MacBook Pro with Retina Display, the concept of ‘Retina’ images is an increasing trend.

Computer displays that can serve upto 2 x more pixels per inch, require a higher quality of image to keep it crisp. There are two solutions for this that are widely accepted – use vector images or SVG files where possible, or alternatively create an image at 200 x 200 pixels and use CSS to only display at 100 x 100 pixels. Google PageSpeed Insights doesn’t account for this widely used solution to serve higher resolution images.

Bonus – Things You Can Ignore Thanks to HTTP/2

Overwhelming, the majority of site speed tactics that have been advocated over the years exist due to the limitations of the HTTP/1 protocol. Last year, I published an in-depth guide to HTTP/2 advocating every single brand to start using it. As of writing, still only 12% of websites utilise HTTP/2.

As touched upon in that guide, there are additional common PageSpeed Insight suggestions that can be ignored as they are effectively eliminated when you have HTTP/2 in place. This includes creating Image Sprites, Domain Sharding and combining CSS / JS files which all exist as ways to reduce the number of browser requests, but result in resources that might not be rendered on a page a user is visiting.

I’ve love to hear about other people’s implementation strategies around site speed, especially on larger scale sites – feel free to tweet me on it.

Post from Pete Campbell

via State of Search Read More…

How to Get More Engagement on Instagram [Webinar] by @rinadianewrites

How to Get More Engagement on Instagram [Webinar] by @rinadianewrites

Instagram is a continuously growing platform. Now with 600 million users, the social media network constantly adds new features to keep users on their toes, including Stories and live video, and even ads and insights for businesses.

As a brand or business, it’s important to take advantage of Instagram’s growth and use it to reach your audience and create an engaged community. But if you’re struggling to get started or need inspiration to boost your efforts, then we’ve got a webinar for you!

Join SEJ ThinkTank on March 8th, 2017 at 2 pm Eastern for a free, 45-minute webinar that will help your business or brand gain more engagement on Instagram.

SEJ Executive Editor Kelsey Jones will discuss best practices for Instagram and present real examples you can draw inspiration from to grow your online presence on the social media platform.

How to Get More Engagement on Instagram: Webinar hosted by Kelsey Jones and moderated by Loren Baker

During the webinar, Kelsey will share:

  • How to use hashtags to your advantage
  • How to grow engagement in just 15 minutes a day
  • Free tools to schedule better and create cooler content
  • Other social media apps to leverage Instagram’s potential

There will be a Q&A session hosted by SEJ Founder Loren Baker after the presentation. This will give attendees the chance to get their question answered live.

Learn How to Grow Your Presence on Instagram

If you want to cultivate an online community for your business or brand and create an Instagram strategy for success, register now to reserve your slot! This webinar is free for all attendees.


All images by Paulo Bobita

via Search Engine Journal Read More…

7 Search Marketing Trends for 2017 from Bruce Clay’s SEO Master Class in India

7 Search Marketing Trends for 2017 from Bruce Clay’s SEO Master Class in India

7 Search Marketing Trends for 2017 from Bruce Clay’s SEO Master Class in India was originally published on, home of expert search engine optimization tips.

Quote of the day: “Don’t be surprised by the results you don’t get for the work you don’t do.”

free download 7 seo trends in india

Click the image to download this post by Bruce Clay India Managing Director Siddharth Lal.

Feb. 6, 2017, was a bright and buzzing day at the iconic Le Meridien Hotel in Gurgaon, India’s Millennium City. Seventy-five digital marketers (including a few SEO fanatics) came from all parts of India to attend SEO author and industry thought-leader Bruce Clay’s one-day SEO master class.

Indian brands are finally waking up to the long-term benefits of a solid SEO strategy. With every passing year, Bruce Clay India continues to run bigger classes.

attendees of SEO training in India

The SEO master class of 2017 at Le Meridien Hotel, Gurgaon

SEO companies in India have mushroomed up all over the place. But ethical, knowledge-based SEO – offering an authoritative glimpse into the mind of a search engine and how it works – remains elusive.

Enter Bruce Clay, a veteran SEO since before the launch of Google.

Below are the key takeaways from the high-powered master class of tips, tricks, best practices and methodologies.

Download 7 key takeaways from Bruce Clay’s SEO training in India, 2017

1. Mobile-First Indexing

2017 will be the year of mobile-first because that’s where the market is headed. Google is planning to use the mobile (rather than desktop) version of a website in their primary index used to rank results.

If the mobile version of your website isn’t displaying all the content that you normally display on your desktop site, be aware that your website will run into problems.

Did you know that Google has only one index for both mobile and desktop sites — despite reports to the contrary?

2. Voice Search

With the exponential rise in the use of mobile devices and AI-based digital assistants like Siri, Google Assistant and Cortana, voice search is poised to become the next frontier for digital marketers. comScore predicts that by 2020 more than half of all searches will come from voice search.

Voice search is going to have a huge impact on the future of SEO. Start thinking of strategies that target voice searchers – including natural language keyword phrases people will most likely be using when searching for the types of products or services you sell.

wide-angle interior of Bruce Clay India SEO class

The ability to ask questions of an SEO expert is one of the unique advantages of the classroom.

3. Theme

It’s no secret that search engines award top rankings to the website that they see as most relevant to the theme or subject of a user query. The primary goal of SEO is to make a website such that it’s about themes that best match certain keywords – and not just a collection of targeted keyword phrases containing unrelated information without a central theme.

If you have a single page on a theme compared to 10 pages of useful information on that same theme by your competitors, chances are that your competitor’s website will answer a user’s query more satisfactorily. Thus Google will reward them with rankings. The takeaway for a digital marketer is to expand the depth and breadth of content on your themes.

4. Siloed Site Architecture

Siloing refers to grouping keyword-based theme pages together – either structurally or via linking – much like the chapters of a book. It has become one of the most significant architectural concepts in digital marketing. It enables you to construct a website that aligns with the way users search. When done right, it positions you as a subject matter expert in the eyes of search engines.

Strategically architecting your website by ensuring your most important themes get the highest visibility allows you to deliver higher rankings for major keywords that matter. There are two ways to silo a website, physical siloing (directory structure) and virtual siloing (internal linking). Siloing isn’t a new concept to SEO but it is a critical one that can drive meaningful results immediately.

example of siloing hierarchy with power tools

5. RankBrain – A Top Search Ranking Factor

RankBrain helps provide more relevant and helpful results to user search queries using artificial intelligence (AI). Pulling up the most appropriate results is what keeps Google in business – and RankBrain helps the search engine do just that.

Google has publicly acknowledged that RankBrain is among the engine’s top-three ranking factors, alongside content and links. With that kind of weight, marketers must make strategic adjustments along the lines of higher quality content.

As RankBrain continues to get better, content quality will be in increasingly high demand. RankBrain’s strength is in serving results for long-tail queries. Stop words are normally dropped from queries but RankBrain understands the conversational manner of search and give results accordingly.

Download 7 Key Takeaways for SEO in India in 2017

6. Local Search

Claiming your business online by listing it in local search directories and listing services – such as Google, Yahoo, Bing and Yellow Pages – shows that you exist, and builds trust and visibility for your brand. So identify high-quality local and vertical directories, and claim your presence!

Also ensure your NAP (Name, Address, Phone Number) is identical across all listings and directories. It’s one of the most important local search ranking factors, so you won’t want to get this one wrong. For example, each local directory that accepts a listing might have a different requirement in terms of the “name” field (think character length), and you may end up entering different business names. Do not fall into this trap, instead ensure your company name is the exact same every time.

Make sure you optimize your landing pages for local search by following SEO best practices, such as listing your business address, phone number, business hours and services offered on your home page, with a map and directions to your business, as well as prominent landmarks in your area.

Do not forget to add schema markup for local business and be sure it matches your NAP details.

interior of SEO training in India

Shhh … SEO class in progress!

7. Frequently Asked SEO Questions Answered

One of the benefits you can only get from an in-person, classroom style SEO workshop is the ability to ask questions and get answers from an unmatched expert like Bruce. Here are some of the highlights gleaned from attendees asking questions.

Q: Does domain age matter?

A: We believe if a domain is above six years of age, it can add some extra authority to your website. A legacy domain (pre-Google) might also deliver some additional value.

Q: What’s more important – the quality of a blog post or the quantity?

A: The quality of the blog post matters the most. One of the measures of quality is the number of engagements it gets – signs of popularity such as comments, social media shares and backlinks.

Q: What’s the difference between a newsletter and a blog post?

A: A blog is a theme-focused series of writings and media published to a website. A newsletter is a collection of information, such as upcoming events and organization updates, commonly distributed to subscribers by email.

Note: BCI recently stopped publishing its newsletter in favour of weekly blog posts.

Q: How many hyphens can a domain name have before it is considered spam?

A: We believe more than two hyphens in a domain name will raise a red flag.

At the end of the day, minds were racing with all the strategies that could be implemented to improve rankings. Every year we collect inspiring testimonials about the value of the SEO master class in India and the transfer of advanced SEO concepts. Here are some comments that we received about this year’s master class:

“It’s the most comprehensive SEO course I have attended.”

– Gaurav Gaba, CEO

“Insights into the ranking algorithm and details of each ranking factor (made for) a great course. I believe it will be very beneficial once I will start implementing the recommendations from this course.”

– Nikhil Jogimahanti, Manager, Oyo Rooms

Download 7 Key Takeaways for SEO in India in 2017

If you are looking for a strategic partner in India to execute top-tier SEO solutions for your organization, please contact us to talk about how we can help you.

via Bruce Clay Blog Read More…

22 Snapchat Tricks You Didn’t Know Existed

22 Snapchat Tricks You Didn’t Know Existed

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

We’ve been so distracted by the flower crown and puppy filters that we didn’t even know about some of Snapchat’s hidden gems. 

For this post, we tested a ton of features we didn’t even know were available to us.

Snapping and sending pics is easy – become a Snapchat super user by incorporating these ideas into your stories each week.

1. Frame Your Snaps with Characters

With Snapchat, it’s easy to use characters for borders and frames. Simply take a photo in Snapchat, and caption it with a single letter (you can do this by selecting the “T” icon). Choose the largest text size when creating the caption.

Afterwards, enlarge the image it until it creates a border. Move the text around until you’re pleased with the position. End result – you’ll have a funky border that’ll be the envy of other snappers.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

2. Add More Detail with Zoom

If you want to use Snapchat to show off your artistic skills, your phone’s zoom is perfect for creating some serious masterpieces.

You can use this feature on both iOS and Android devices – begin by opening your phone’s Settings.

Android User:

  • Click on Accessibility
  • Select Vision
  • Go to Magnification Gestures
  • Enable the Zoom feature

iOS Users:

  • Click on General and select Accessibility
  • Go to the Vision section
  • Enable Zoom
  • Click Show Controller
  • Choose Window or Full Screen under Zoom Region
  • Enter 15x under Maximum Zoom Level

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

3. Add Music

Snaps are cool on their own, but they’re even better with music.

You need to have good timing for this to work – start by opening your favorite music app and finding the song you want to play. You then start recording your video on Snapchat. Make sure you push record during your favorite part of the song so that it will be included in your video.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

4. Go Quiet with Your Videos

What if you want a nice and quiet video? Background noise can turn a great video into a disaster, which you can eliminate with the tap of your finger.

Record your video and then click the microphone icon. This will remove the noise from your video. You’re now ready to send your video out.

5. Add Your Own Captions and Drawings to “Discover” Content

You’re browsing through content from Snapchat’s Discover partners and you see something you want to share. Tap on it and then hold it down – Snapchat will open it up as a draft, and you can add your drawings or captions. Then, you can send it out to your friends.

It’s worth noting that you can’t share Snapchat Discover content to your Story, it’s only designed to be shared among friends. Because of this, adding captions and drawings to “Discover” Content likely won’t be a major part of your social media management efforts.
22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

6. Get Colorful with Your Lettering

Are you sick of words in the same boring colors? Mix it up by getting colorful with your lettering.

You can use a different color for every letter in a word – start by captioning your snap. You’ll need to get the largest text size available, so click the “T” icon when you caption the snap.

Select a color from the color palette. Then, select a word in the caption and click Select. This highlights the word. Move the highlight so it’s over a letter in the word. Then, change the color. Continue to do this until you have a multi-colored word.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

7. Say More with Your Snaps

Get wordy with your snaps by opening multiple lines of text.

Start by opening Notes on your phone – hit Return once for each line that you want to create. For instance, if you want five lines of text, hit Return five times.

Copy the empty lines and then move over to Snapchat. Create your Snap and click the “T” icon. Next, paste the lines that you copied, then select a line and start typing. In this fashion, you can easily fill your snap with text.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

8. Play “Pin the Emoji”

Do you remember playing pin the donkey when you were a child? Now it’s time to play pin the emoji. Only this time, you’re going to use a moving target.

Record a video that includes a moving object – finish filming and go to the preview screen. There, you’ll see an emoji icon – click on it and choose your desired emoji. Resize it to the appropriate confiduration, then drag it over to the target in the video. Hold it there until Snapchat starts the video back up. Then, your emoji will play follow the leader with the moving target.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

9. Open Your Color Palette

If you have an Android device, all your color options are readily available in the color palette. The same isn’t true for iOS device owners – you’ll need to do a little bit of work to open everything up. Once you do so, you can add the various colors and shades to your Snaps.

If you want to draw in black, open your color palette then drag your finger to the bottom and black will show up.

If you want to go with white, select the rainbow color palette then move your finger to the top-left hand portion of the screen. That will open up white.

You can open various shades of colors by choosing a color and moving your finger across the screen.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

10. Make a Quick Switch from Selfie to Point-of-View

Switching between selfie and point-of-view mode might seem like a chore, but it’s a ‘Snap’ with Snapchat. Just double tap the screen to make the switch.

11. Create an Emoji Filter

Do you have a favorite emoji? If so, turn it into a filter.

Start by selecting an emoji, along with the color you want your filter. Next, place the emoji in the corner of the screen, and make the emoji bigger. As it gets bigger, it will want to come back to the middle of the screen, but continue to move it toward the corner. The edges of the screen will be semi-transparent and will act as the filter.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

12. Get Engaged in a Fun and Easy Way

If you’re representing a brand, engagement is crucial to making sales. Fortunately, Snapchat makes this easy – ask people to send you a message, then send a pre-constructed message back with a coupon code or some other call-to-action to engage the user.

To do this, choose a username and swipe right on it – this will open up the Chat feature.

Then, click on the image icon and select a photo. Personalize it and you’ll be good to go.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

13. Get Creative with the Volume Buttons

Your phone’s volume buttons aren’t just for volume control – you can also use them to record videos and take photos when using Snapchat. You can even use earbuds that include the volume control feature.

14. Save Your Data with Travel Mode

If you’re out and about while snapping, you can burn up some serious data – save it by enabling Travel Mode. In Travel Mode, your phone will only download Snaps when you click on them.

This is easy to do. Click on the ghost icon when you open Snapchat. There, you’ll see a gear icon – tap on it and go to ‘Additional Services’. Select ‘Manage’ and click to enable Travel Mode.
22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

15. Remove a Snap from Your Story

You have one bad snap in an otherwise great Story – it’s time to remove it. It doesn’t matter where the Snap appears, you can remove it easily with this process.

Go to the default camera and swipe right – that’ll take you to Stories view. Find your story and go to the Snap you want to delete. Swipe up on it and the trash can icon will appear. Tap on it and click ‘Delete’
22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

16. Find Out If You’re Being Followed

You can’t just look at your followers on Snapchat like you can on Twitter or Facebook, you have to go through a couple of steps to find out if someone is following you.

First, you need to follow the person, then click on the person’s username and hold it down. Sometimes, a Snapchat score will appear. That means the person is following you. If you don’t see a score, you aren’t being followed.
22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

17. Make Zooming Easier

You don’t always have two free hands to zoom on Snapchat – if that’s the case, use this cool trick.

Start by recording a video, then slide your finger up the screen if you want to zoom in. If you prefer to zoom out, slide it down the screen.

18. Access Old Community Geofilters

Do you miss any of the old community Geofilters? Access them by editing a snap in Memories.

Just press and hold the snap you want to edit – a pencil icon will appear. Tap on it and edit the snap. Swipe left to access the community Geofilters – in most cases, you can access the ones that were available when you uploaded the Snap.

Then click ‘Done’ and swipe down – this’ll take you back to Memories.

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

19. Broadcast Your Snapchat Profile

You want the whole world to know about your Snapchat profile. It’s easy to do – just memorize your sharable browser link and then share it.

Links are formatted the same way. Your link is:

If you know your username, you know your link. Get out there and spread the word. 

20. Snapchat Trick – Get Crazy with Filters

Snapchat has some cool filters, but you can get even more out of them by applying up to three filters per snap. This is a cool way to show off your Snapchat skills.

Start by using the app to take a picture, then swipe left across the screen. This will let you choose a filter – put your thumb on the screen to secure the filter. Keep it on there while you use your other hand to swipe through additional filters. Choose it, and then take your thumb off the screen for a second. Then, tap your thumb and hold it in place once again. Now, you’re ready to choose your third filter. After you’ve selected all the desired filters, you’re now ready to share your snap with the entire world. 

22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

21. Snapchat Trick – Easy Recording Trick

It’s hard to hold down the capture button and simultaneously keep your phone steady – especially when you’re moving between your front and rear cameras. This can make your Snapchat videos a wobbly mess.

If you have an IOS device, you can kiss the capture button goodbye, which enabled you to move between your front and rear cameras with ease.

Go to your phone’s Settings and select General. Then:

  • Click on Accessibility
  • Turn on Assistive Touch in the Interaction section
  • Select Create New Gesture
  • Press your finger on the phone’s screen until the blue bar maxes out
  • Click Stop
  • Save the gesture
  • Name the gesture
  • Open Snapchat
  • Click on the small icon that you see before recording a video
  • Click Custom
  • Tap Capture

Now, the app will let you use your gesture to record your video without the shakiness.

22. Snapchat Trick – Swap Between Text Filters

You are most likely aware that the text filters have different options – for instance, you can turn feet into meters.

What you might not realize is how easy it is to switch between them. Just pull up a text filter, tap on it, and your options will come up. This is a quick and easy way to access all the variations.
22 Snapchat Tricks You Didn’t Know Existed | Social Media Today

Photos by Christiana Yebra, you can follow her on Snapchat at christianayebra. 

via Social Media Today Read More…

Facebook’s Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place

Facebook's Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place

One of the biggest challenges for established and new brands alike is keeping up with notifications across many different social media apps and platforms. In an age where engagement is critical to keep your customers happy, falling behind becomes a serious problem

Facebook's Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place | Social Media Today

To solve these problems, Facebook’s rolling out an update for Pages that changes the standard “Messages” tab into a redesigned “Inbox”. This Inbox will enable brands to manage their Messenger messages, Facebook posts, and Instagram comments in one centralized hub, reducing the need to log in on different platforms to manage communications

The update, to be made available on desktop, will have an interface with a sidebar that will separate into 3 distinctly colored tabs for Messenger, Facebook, and Instagram respectively. Brands will be able to carry on with normal tasks such as replying to messages, interacting on posts, and replying to comments.

Facebook's Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place | Social Media Today

New features have been introduced into the Inbox as well – posts can be marked as “Done” or “Follow Up” and they’ll automatically be sorted into separate folders of the same name. Social media managers will find this update especially helpful when dealing with multiple tasks and posts a day by keeping track of their progress.

Facebook's Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place | Social Media Today

Facebook power users may be familiar with this update – back in November, a similar update was released for mobile devices via Facebook’s Pages app.

There’s no timeline for a full rollout as yet, but in the meantime, ensure that your Instagram account is linked to your page to receive the feature.

via Social Media Today Read More…

Facebook’s Latest Industry Report Highlights the Strength of Lookalike Audiences

Facebook's Latest Industry Report Highlights the Strength of Lookalike Audiences

Facebook’s Insights team have released a new report into how automotive marketers can best reach prospective buyers on the platform, and while the insights provided are focused on the automotive sector specifically, they provide some interesting considerations for any brand looking to market high-end products or services relative to certain life-stages and cycles.

Facebook conducted their new study with Oracle Data Cloud, examining 64 US automotive campaigns that ran between February 2015 and March 2016. Oracle compared the performance of Facebook advertising against the leading publishers in the sector, looking at overall reach and focus, and ultimately how they resulted in the increased exposure of relevant ad content to prospective car buyers.

The comparison showed that while niche auto-buyer websites reach a higher percentage of US car buyers, they’re typically not able to deliver the reach that Facebook can. Now, that probably goes without saying – Facebook, of course, has the biggest audience of any platform in the world – but combined with their other key measurements, Facebook performed well in providing both reach and relevance for automotive sellers.

Facebook's Latest Industry Report Highlights the Strength of Lookalike Audiences | Social Media TodayBut the more interesting data – at least from a general marketing perspective – came in relation to how auto-sellers have achieved best results on Facebook.  

As per Oracle:

“Our top finding is that auto advertisers should use CRM data and website converters to build a high-quality seed audience and then use lookalikes to find more people like them to balance scale and quality.”

Facebook's Latest Industry Report Highlights the Strength of Lookalike Audiences | Social Media TodayAs you can see from the charts, Facebook’s Custom Audiences provided the highest concentration of quality audiences on Facebook, but at limited scale, while interest-based targeting provided the highest scale but with lower quality. Lookalike Audiences, meanwhile, delivered an optimal balance of the two.

Again, this makes sense – by using Lookalikes, Facebook advertisers can target users similar to those on their e-mail lists and who’ve already made a purchase. And logically, the profiles of prospective car buyers will be similar, in terms of related interests, income, living situations, professional affiliations, etc.

But when you think about it from that perspective, the same rings true for any major purchase – the people who buy furniture are largely going to fit similar characteristics, the same with houses, the same with whitegoods. Using Lookalike Audiences – and ideally, Lookalike Audiences segmented by product categories – can be a highly effective tactic to drive better results on Facebook, and the lessons brands can learn from such activations can provide significant insights for improving campaign performance.

Indeed, Facebook notes the effectiveness of this approach in the closing notes of their report:

Reviewing results from an ODC-measured US automotive campaign, Jenny Reed, VP Media Director of 22squared, explained that “using the Oracle Data Cloud data, paired with Facebook and Instagram’s scale, Southeast Toyota and 22squared pinpointed tactics that influenced real shopping behavior. The ability to do that at scale has now changed the way we look at both our social and tactical strategies.”  

It’s an interesting consideration – many businesses are already aware of the potential of Lookalike Audience targeting but it can be challenging to actually develop your lists and cultivate them in a way to maximize their overall effectiveness. The data here suggests that extra effort is definitely worth it, and that brands – particularly in these higher-end product sectors – can see significant improvement in campaign performance by making increased investment in this area.

For auto-sellers, the data is definitely worth consideration, but in a wider sense, it also may be worth re-assessing how you can collect and utilize CRM and e-mail subscriber data to improve your results.

You can read the full “Fueling Your Media Strategy: Reaching Auto Buyers Online” report here.

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Periscope Announces New Groups Update, Broadens Access to Periscope Producer

Periscope Announces New Groups Update, Broadens Access to Periscope Producer

Twitter-owned live-streaming app Periscope has announced some changes to groups on the platform, providing additional functionality which may have benefits for brand usage.

The first update is the addition of Closed Groups. As explained by Periscope:

“Closed groups allow the creator of a group to be its sole administrator, meaning that only the administrator will be able to add or remove members and change the group title. To create a closed group or close a group after creating it, turn on the “closed group” setting from the management screen. If a group is closed, you will see this next to the group title.”

Periscope Announces New Groups Update, Broadens Access to Periscope Producer | Social Media TodayThe option adds to the Groups function Periscope added last November, which enables broadcasters to share within a much more controlled, tight-knit group – an option that could make people feel more comfortable about actually going live in the first place.

Closed Groups is the next level of this, and could be useful to businesses looking to broadcast more specific content or facilitate private community interaction. It may also be a means to broadcast content to paid subscribers only.

In addition to this, Periscope’s also added in a new option so users can choose which groups they join.

Sounds like it should be a given, right? I’ll let Periscope explain:

“We’re also giving you the choice to accept or decline group invites; you’ll no longer get added to a group automatically. You can opt into this change by turning off the “Auto-accept Group Invites” setting in your profile. If you opt-out of automatically joining groups, you won’t see any notifications in that group until you accept the invite to join. You can always make changes to groups in Settings under Notifications.”

Periscope Announces New Groups Update, Broadens Access to Periscope Producer | Social Media TodayThe changes have been implemented as a result of community feedback, so there was clearly a need for the group membership clarification.

The updates come on the back of a note late last week that all users can now broadcast through Periscope Producer.

Initially only available to select broadcasters when it was released last October, Periscope Producer enables users to stream content direct to Periscope via a wide range of devices beyond the basic mobile device – including professional grade cameras, studio editing rigs, satellite trucks, desktop streaming software, games – and even VR headsets.

Periscope Announces New Groups Update, Broadens Access to Periscope Producer | Social Media TodayThis provides significantly more options on the quality and creative front – we were first alerted to Producer in testing with live-streamer Alex Pettit back in September.

As you can see, it broadens the scope of what’s possible in your broadcast – it won’t be for everyone, as you do need some technical skill to utilize these tools, but it’s now available to all broadcasters.

So, cool, right? Periscope’s getting some new features to play around with and improve your streams. Oh – except all of these features are available on Facebook Live already.

That’s right, Facebook is moving much quicker on live-streaming – they introduced Live for Groups back in April, and have had options for Live broadcasts via third party tools in place since around the same time. That’s not to criticize for Periscope for improving their tools – all such options provide benefit. But it does highlight the battle they’re facing with Zuck and Co on this front – Facebook is bigger, with a larger audience, and increasingly, more tools and options.

Twitter is where things happen, no doubt, it’s where people turn to for real-time updates. Hopefully they can continue to translate the emphasis over to live-streaming and make it a more essential offering, even in the face of strong competition.   

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