Google iPhone App Updated With New 3D Touch Controls by @MattGSouthern

Google iPhone App Updated With New 3D Touch Controls by @MattGSouthern

Google has released an update for its iOS app which takes advantage of the 3D touch controls on the iPhone 6S, iPhone 7, and iPad Pro models.

In addition, Google’s iOS app now comes packaged with Gboard as well its first-ever widget. Here’s a deeper look at what’s new.

3D Touch Controls

Google is catering to owners of the latest iOS devices with a slew of new 3D touch controls. Now you can save time by hard pressing on the Google app icon to gain quicker access to what you want to do.

Hard pressing on the Google app gives you the options to conduct a quick search, a voice search, an image search, or search in incognito mode. You can also get a look at what’s currently trending on Google.

There’s also more 3D touch controls once you’re in the app. Hard pressing on a search snippet, or cards in your Google Now feed, will bring up a preview of the content.

When you want to conduct a new search, just hard press on the G button at the bottom.

Trending on Google Widget

Google finally has an iPhone widget! The “Trending on Google” widget will keep you informed of the hottest searches and breaking news from around the world, updated in real-time. If you see a topic you’re interested in, just tap on it to open up a set of search results in the Google app.

There are a couple of ways you install this widget. The easiest way is to hard press on the app icon and select ‘Add Widget’. Alternatively, you can scroll to the bottom of the widget screen, tap “Edit”, then add “Trending on Google.”

Gboard

Google is still heavily pushing Gboard, its alternative keyboard for iOS. It first launched as a standalone app, but now it comes packaged with the Google app. So if you wish to use Gboard as your iPhone’s default keyboard, you can now do so by having the Google app installed. Keep in mind that it requires an inordinate amount of privacy permissions in order to use it, compared to other third-party keyboards.

via Search Engine Journal Read More…

Bing Releases an iMessage Extension, a Potential Google Allo Competitor by @MattGSouthern

Bing Releases an iMessage Extension, a Potential Google Allo Competitor by @MattGSouthern

Bing has arguably done something better than releasing its own messaging service. The company has released an extension for a messaging service which millions of people already use.

Bing now has an extension for Apple’s iMessage — and when you think about it, that’s a really smart move.

Instead of trying to force people to break out of their regular habits and use a new messaging service, which Google has been doing for years, Bing is bringing its technology to a messenger people have already grown accustomed to.

With the introduction of this extension, Bing’s search engine is now more readily available to iPhone and iPad users. Another reason why this is a smart move is because only one party in the conversation needs to have the extension installed.

That means you can use Bing’s iMessage extension whether or not your contacts are also using it. This is both convenient for users, and good for Bing since it may prompt others to use the extension as well.

With all of that being said, let’s take a look at what it can do.

Bing iMessage Extension Features

Truth be told, Bing’s iMessage extension is fairly limited in what it can do compared to Google Allo. It doesn’t have all the bells and whistles, such as the AI powered Google Assistant, but as a search and sharing tool it gets the job done.

”With the introduction of the Bing iMessage Extension, people can express themselves with GIFs, search and easily share places, movies, and more from the web, without leaving the conversation.”

After tapping on the app extension button and selecting the Bing extension, there’s a swipe-able carousel of categories you can scroll through to find what you need.

Here’s an example Bing provides of how it can be used to share restaurant suggestions to a group of friends:

To start using the extension, simply enable it through iMessage after downloading the Bing app from the App Store.

via Search Engine Journal Read More…

Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern

Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern

Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30. This includes Bing Ads online, Bing Ads Editor, API and Mobile Apps. At the end of April, all monthly budgets will be migrated to daily budgets.

The company strongly recommends moving campaign budgets to daily budgets before April 30. Keep in mind that once budgets are migrated, you will not be allowed to add or update monthly budgets.

When the forced migration takes places, all unshared monthly budgets at the campaign level will be converted to a daily budget. Bing explains how this is going to work:

  • Monthly budget amount / 30.4 = Daily budget amount.
    • If the result of the division in the formula above results in a value below the minimum allowed campaign budget, it will be automatically set to the minimum value.
    • Delivery type will be set to “Accelerated” for daily budgets. A daily accelerated budget distributes your ad impressions across the entire month, showing your ads as quickly as appropriate each day until your daily budget is depleted.

Any Automated Rules which were once in place for monthly budgets will need to be recreated, as they will not be carried over. Since Shared Budgets are set as daily budgets by default, they will stay the same.

Here is some more information about Bing Ads Shared Budgets, which can now be imported from Google AdWords campaigns.

via Search Engine Journal Read More…

Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern

Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords. In addition to making store visits available to more advertisers worldwide, these new innovations will be able to report on more store visits for those already using store visit insights.

Since introducing store visit measurement two years ago, Google AdWords has measured over 4 billion store visits around the world. Here’s how it will improve store visit measurement going forward.

More Data, Same Accuracy

Through evolving its measurement technology in the areas of machine learning, mapping technology and survey quality — Google AdWords is now able to report on more store visits while maintaining the same level of accuracy.

Deep Learning

Google AdWords has upgraded its store visit measurement technology with deep learning models. These upgrades will allow the company to measure store visits in difficult areas, such as multi-story malls and locations where multiple businesses are close together.

New Mapping Initiatives

Google has improved the way it’s able to map the exact geography and geometry of business locations. Its store visit measurement technology now has a better idea of where physical business locations begin and end. This was accomplished through refreshed imagery from Google Earth and Google Street View, and scanning the Wi-Fi strength inside buildings to figure out their true boundaries.

Manual Verification of Store Visits

Google is using surveys to have customers manually verify that they’ve visited a business. This data is then used to calibrate Google’s machine learning models. This allows Google to report on more store visits which may have otherwise been excluded.

via Search Engine Journal Read More…

What’s a Good Conversion Rate?

What’s a Good Conversion Rate?

I’ll to catch hell for this post. Truly. Send strongly-worded tweets to @realdonaldtrump. He’ll send ’em along, I’m sure.

What’s a good conversion rate?

I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches.

At the same time, I shove toothpicks into my toes to dull the sharp pain in my frontal lobe.

But that’s not fair. I know why people ask. If your conversion rate is 1/2 the industry average, and your bounce rate is 50% better, you want to focus on conversion rates. It’s hard to set priorities without benchmarks.

Here are three approaches. Use them wisely. Taken out of context, they can cause disasters that may get me punched in the nards.

Minimum standards

First, there are some standards. If the corresponding metric falls below these, my gut says you need to work on it first:

Site load time: Over 3 seconds is bad because the average user just won’t wait any longer. Over 5 seconds is worse. Over 10 seconds means you drop everything you’re doing until you fix the problem.

Bounce rate: Sorry, there is no standard. Portent has an 85% bounce rate, and that’s fine for us. For you, a 10% bounce rate might be better. I’d use relative comparisons, instead (see below).

Time on page: Same as bounce rate.

Conversion rate: Under .7% is pretty ghastly. If you have a long conversion funnel, first-step conversions less than .7% are a problem.

I figured this out with real math: 90% of clients with a conversion rate less than .7% fire us or go out of business. That’s a 90% un-conversion rate. So it seems reasonable.

And now the hate mail starts. IANYOUIDIOTYOUJUSTGAVEANUMBERWTF. I know. I know. I’m sorry. Find me at Mozcon and tell me I’m a dork.

Industry benchmarks

Skip this if you can. Most industry benchmark data is slightly better – only slightly – than guessing.

Google Analytics has audience benchmarking. You have to agree to share your data in the benchmarking pool. It’s all anonymous – competitors won’t see your site performance. Once you do that, go to Audience >> Benchmarking. You can compare channels, locations, and devices. And you can see bounce rate and session duration across each channel/device.

Site performance is easier. Go to a tool like Pingdom and test as many sites as you like. But every speed test tool measures different things. Use several different tools, and get a filmstrip view from a tool like Webpagetest.org.

Conversion rates are nearly impossible. You can search for and find all sorts of unverified studies based on agency data (cough). But they’re tiny data samples. Wordstream has decent data over here. They have a huge sample set that looks great, but their sample set includes (I’m sure) some serious marketing nerds. So their numbers may bias higher. Use with care.

Conversion rates, 2: This benchmark study on Moz.com — looks good at first glance, but it’s for only 30 sites. Again, use with care.

Relative comparison

This is where you start. Because no matter how your competitors perform, improving your site matters more.

Before you worry about industry benchmarks, compare performance metrics across your site. Fix the negative outliers.

On Portent’s site, we’ll sometimes have a page with 90%+ bounce rate and sub–1-minute dwell time. The average is about 85% bounce rate and well over 3 minutes dwell time. The page in question is a negative outlier and needs a careful look.

Say your site has subscription forms with a 3% average conversion rate. If one form converts at 1%, that’s a problem. If another converts at 10%, something’s working well there and deserves investigation.

Make sure you’re comparing apples to apples: Visit/conversion volumes should be roughly the same. If one form got 10,000 visits, and the other got 100, you can’t compare.

Relative comparison is your best bet. But you have to get out of the what’s-a-good-conversion-rate mindset. That’s hard to do, I know. Just… try, OK?

The Bottom Line Is Your Bottom Line

What’s a “good” conversion rate? Better than you have now (Ian ducks).

Remember that you’re better off improving your site than chasing someone else’s.

The post What’s a Good Conversion Rate? appeared first on Portent.

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Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern

Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern

Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever. Here’s what’s new.

Page Feeds

A page feed allows advertisers to specify the exact URLs which are to be used with Dynamic Search Ads. This will help ensure only the most relevant products and services are advertised to customers via DSA campaigns.

This works by providing Google with a feed of what you want to promote, and the corresponding landing pages. Dynamic Search Ads will then generate ads only based on the URLs you provide, as long as your campaign is set to “Use URLs from my page feed only.”

For more information on how to create a page feed, see Google’s AdWords Help article.

Expanded Dynamic Search Ads

DSA campaigns will soon be able to support expanded text ads. That means longer headlines and descriptions for providing more information about your products and services. This update is said to be rolling out over the next month.

Showing More Relevant Ads by Default

Google is improving the overall effectiveness of DSA campaigns by showing searchers more relevant ads.

”For example, if you’re a baker in Palm Springs, your ads should only show to people who are looking for baked goods in Palm Springs.”

Advertisers are already seeing an increase in conversion rate and a decrease in CPA as a result of these updates, according to Google.

via Search Engine Journal Read More…

Twitter @Replies Are No Longer Counted in Your 140 Characters – Here’s How it Works

Twitter @Replies Are No Longer Counted in Your 140 Characters - Here's How it Works

It’s taken 10 months to arrive, but the exclusion of @names from your 140 character count on Twitter is finally here. And the new process could take some getting used to.

As you can see from the video, the new process now puts the handles of the users you’re replying to in a new field above the message, making it more akin to e-mail.

Twitter @Replies Are No Longer Counted in Your 140 Characters - Here's How it Works | Social Media TodayThe idea behind this is to make Twitter easier to understand – or, as CEO Jack Dorsey puts it:

But there are some problems with this.

For one – and as noted by Twitter – not all third party tools have been able to incorporate the change as yet, which means there are some situations like this.

Now, that’s also a symptom of people trying to push the limits – you can add up to 50 user names to your reply field which won’t appear in the tweet, something you could never have done before. Because of this, users are trying to break the system, but it’s probably rare that you’d ever actually need to add 50 people to a single tweet reply. But then again, that what’s the function is designed to cater for – as third party apps update their Twitter API parameters, this problem should resolve itself over time.

But then there’s the issue of how tweet replies now look, and the confusion over who you’re replying to.

For example, this tweet has the maximum number of recipients included, but at first glance, it’s not clearly evident who, or how many people, exactly you’re replying to.

Twitter @Replies Are No Longer Counted in Your 140 Characters - Here's How it Works | Social Media TodayIt can also make tweets a little more confusing, as the direct thread of your reply is no longer connected in the tweet stream.

In this example, the user is replying to @anildash, but it seems less tidy, less contained that just including the @name within the original tweet.

Twitter @Replies Are No Longer Counted in Your 140 Characters - Here's How it Works | Social Media TodayThese are mostly habitual misunderstandings – as noted, it’ll take some getting used to – but it’s not definitively clear that this update improves or simplifies the process.

Also, the new update doesn’t fix the traditional “.@” problem.

Another ongoing issue Twitter noted that they would resolve with these updates is the need for users to include a full-stop before an @ name at the beginning of a tweet if they wanted all of their followers to see it. That’s still the case, and because the reply handles are now not included in the actual tweet when you reply, you’re not able to inset the full stop if you want all your followers to see that response.

Rather than offer a solution on this, Twitter’s Support team have offered what’s essentially another workaround to achieve the same effect.

And then there’s also the ‘inception tweet’ – when you reply to yourself, then retweet yourself, you end up with triple coverage of your @name.

Twitter @Replies Are No Longer Counted in Your 140 Characters - Here's How it Works | Social Media TodayAgain, more a difference in presentation than anything – and I wouldn’t imagine there’s a lot of people re-tweeting their own replies on a regular basis – but again, it seems more confusing, or messy, than the previous design.

Needless to say, regular Twitter users are none too pleased with the result.

But as noted by Sarah Tavel on her experiences in helping to grow Pinterest, you can’t always be building features with power users in mind.

“Once you reach a certain point and have built a sticky product, you have to stop building for the users you already have, and start building for that next hundred million users. You have to be willing to risk angering your existing users in order to win the next big group.”

And this is where Twitter is looking. Yes, some power users are going to be upset and they’re going to make some noise, but it’s the incoming, new users they need to work for.

The question is, does this change help new people coming in?

Definitely, excluding @names from the character count provides more room to tweet, and that’s a bonus – the removal of media attachments from the 140 characters has been largely a positive move.

But the revised reply structure – maybe not so much.

Some have already offered their thoughts and suggestions on how Twitter could resolve this.

(As an aside, I’m not sure any CEO in history has ever had access to more people offering more advice on how to run their company than Jack Dorsey)

Providing more room to tweet makes sense, as does not going over the 140 character limit – as that’s a key part of what Twitter is.

On top of this, there is some case there to extend tweets beyond 140 – the rising prevalence of people including text in screenshots, for example, could be an impetus to add more room for data within the tweet itself.

It might be better, however, for both Twitter and the platform’s users, if they were to include an additional WordPad-style option which enables them to create a text screen attachment like this. Twitter would obviously like to be able to utilize that additional data, but there are ways they could create a writing addition which they could scan and add to their data banks.

Basically, there are ways Twitter could add in new options like this without wholesale changes to tweet structure, which may be what they’ve done this time around. But then again, Twitter’s initial tests showed that people engaged more with conversations on the platform under this new system.

Maybe, as a regular user, my perspective is also jaded and this actually will prove to be an enhancement for new users coming in. 

via Social Media Today Read More…

Study: Why do marketers still struggle with innovative search tactics?

Study: Why do marketers still struggle with innovative search tactics?

Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered.

But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by Forrester Consulting, may have some light to shed onto why marketers aren’t realizing the full potential of search.

The study, whose findings are written up in a whitepaper, ‘Prioritize Search to Maximize ROI of Marketing‘, found that more advanced search marketing tactics like local inventory ads, voice search optimization, sitelinks and schema markup have low adoption by marketers, who may not even know about them.

In addition, marketers struggle to properly integrate search with other channels in order to take advantage of the demand which they themselves have created.

“We too often see advertisers spending significant dollars in, let’s say, TV, and then failing to fully fund their search campaigns,” says Rob Wilk, Vice President of North America Search Sales at Microsoft.

“So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired.

“In a worst case scenario, consumers come to search and end up clicking on a competitor ad. Think about that for a moment – clients are spending their dollars to line the pockets of competitors.”

So what do Bing and Catalyst think is keeping search marketers from tapping into the full potential of their campaigns, and how can they go about addressing the problem?

Challenges in allocation and attribution

The study’s findings drew on online surveys of 300 US-based marketing agencies and B2C advertisers, together with Forrester’s Consumer Technographics data.

Wilk explained that Bing and Catalyst commissioned the study to “better inform the market about the importance of looking at search not just as an individual, effective marketing channel, but to clearly articulate the benefits of closely aligning all media spend in concert with search advertising investments.”

Overall, respondents to the survey gave a high rating to the ROI they receive from search marketing, with 74% of respondents who were investing in search giving its ROI a rating of “excellent” or “good”.

However, 53% of marketers cited cross-media attribution as one of their top three challenges in budget allocation, with another 53% citing a lack of data to inform strategy; 44% also cited measurement as one of their top challenges.

“Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies,” notes the study.

“Unfortunately, their attribution models today do not necessarily paint an accurate reflection of the consumer engagement with cross-channel touchpoints, which inhibits them from moving budget fluidly from channel to channel.”

Kerry Curran, Senior Partner and Managing Director of Marketing Integration at Catalyst, adds:

“The majority of the data supports that consumers consistently use and value paid search, and marketers find it to be a strong ROI driver; however, adequate budget allocation is still a challenge.

“With competing business demands and attribution data that does not measure cross-channel impact, paid search marketers are struggling to fully invest in their programs.”

Search marketers still aren’t being innovative enough

Those of us who keep close tabs on search innovation and strategy – or comment on it – are fairly familiar with concepts like retargeting lists for search ads (RLSA), voice search optimization, ad extensions in paid search listings, schema markup, and so on.

But for the majority of marketers, advanced tactics like these go far beyond what they would use for their campaigns. When asked which of a range of tactics their company used or was planning to use in 2016, only 34% of marketers reported using ad extensions; 30% used Product Listing Ads (PLAs); and 28% used retargeting lists for search ads (RLSA).

Just 28% of respondents reported using voice search optimization in their campaigns, 27% said they used sitelinks, and a dismal 17% reported using schema markup. (Findings like this shed light on why, even now, less than 1% of websites are using schema.org vocabulary to mark up their webpages).

I asked Wilk and Curran why they thought that marketers weren’t going the extra mile with their search marketing tactics. Was it due to a lack of expertise, or perhaps just budget and time?

“It’s all of those reasons,” replies Wilk. “Doing all of the tactics well in search requires constant learning, constant testing and of course constant optimization.

“These days, all marketers are being asked to do more with less, and we don’t see that changing anytime soon. So in a world of squeezed time and resources, clients and agencies are forced to make trade-offs, and often the tactics mentioned tend to get a lower priority.

“Eventually clients do get to these things but every query we see, whether it’s voice, on desktop or mobile is a perishable good. That “magical” moment of someone expressing clear intent comes and goes in an instant. Getting ahead of these trends, and sticking to them, is where the return on investment lives.”

Curran adds: “There are so many advanced search tactics already available, and as search engines continue to innovate, they continue to release new options and update existing features.

“While the advanced tactics can drive campaign improvements, alignment between the search engines, paid search teams, and brand is required to roll out and test new tactics.

“In addition to the intricacies of day-to-day management, search marketers need to prioritize the opportunities, budgets, and resources to allow for testing in a manner that provides statistical significance.”

What can marketers do to improve their search campaigns?

It’s one thing to pinpoint where the problems might be, but if marketers want to take concrete steps to improve their search marketing, where should they begin?

“One – prioritize their search budget,” says Rob Wilk.

“Two, when running media campaigns – especially expensive TV commercials – marketers need to make sure they have strong search campaigns so that consumers can easily engage with the brand and find what they are looking for via search engines.”

“Three, make sure they have full alignment across all channels. Marketers must keep their ear to the ground when it comes to search.

“We have billions of moments every month where consumers express their desires, and marketers must tap into this wealth of data to inform marketing decisions in terms of what message to deliver, to whom and in what way.”

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. However, as we’ve seen, there is a large number of advanced search tactics available that most marketers aren’t taking advantage of.

Investing in even one of these tactics could prove to have significant benefits for search marketing ROI, which would pay dividends in the long run.

via Search Engine Watch – Category: seo Read More…

6 Quick Hacks for Increasing Organic Social Media Reach

6 Quick Hacks for Increasing Organic Social Media Reach

6 Quick Hacks for Increasing Organic Social Media Reach

According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting.

In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more activity on their pages, organic reach is sure to continue its descent.

It is important for marketers to remember that social networks are search engines in their own right, and like Google, will continue to focus on providing their users with the most relevant content.

As a brand, how do you ensure that your content continues to reach your target audience, and a good percentage of them?

Relying solely on paid advertising is unlikely to get you the exposure or brand recognition that you are hoping for. Besides, the number of people using ad blockers in the US is expected to double by 2020.

Clearly, ad aversion is growing and realizing this, many large brands have begun to focus more on strong organic efforts to increase their exposure and complement their paid activities.

This post lists six smart ways to boost your social media reach organically.

1. Optimize your social profiles

Google’s crawlers use your Facebook page’s name, description, number of likes, and number of people talking about your page. Pages with keywords in their Facebook profile names rank over the biggest brands you can imagine.

For instance, if you search for “beer on Facebook”, none of the top brands show up.

Use the keyword in your page name to get your social pages to rank on Google.

If you’re targeting search on Facebook itself, observe that the platform page ranks your page if you list the keyword in your “Subcategory” in addition to having the word in your page name. So, brands that don’t have the word “beer” in their names also appear on search results.

On Twitter, don’t mention hashtags in your bio, or you’ll be directing people away from your page. You can use hashtags that your brand owns or dominates instead, or you can use the space to share an additional link to your blog.

In addition to social search optimization, ensure that you have the basics straight.

  • Use your free social space to standout (profile/display images and username). You can demonstrate your expertise here to make your profile powerful.
  • Provide a clear description of what you do, supported by links to additional references.
  • Complete your information section and include keywords to describe products or services.
  • Share keyword rich social media posts that are directed at helping people. Avoid being overtly promotional, and using words like “free” on your posts.
  • Link back to the most relevant page of your website or blog where it makes sense.
  • Use “high engagement keywords” to boost your engagement and in turn your search ranking.

2. Post the right content

Your content strategy should cater to your exact target audience. To do that, you need insights about who they are, what speaks to them and how they consume content.

If your audience consumes most content on mobile devices, you should ideally be creating mobile friendly content that makes reading and sharing easy on mobile devices. Traffic analysis tools like Google Analytics and SimilarWeb can give you a sense of which devices your audience members are using.


To identify what type of content will engage your social media audience, you can use in-built monitors on each social platform – like Facebook insights and Twitter Analytics. The “interests” field will help you analyze your content strategy. You can also go by engagement on your posts or consult a social media analytics tool like Quintly or SumAll for help.

Additionally, you could also audit a competitor’s profile and identify the content that is working best for them.

3. Activate advocates

The more users interact with your posts, the more your organic reach is boosted on Facebook. You could kick-start your engagement with the support of brand advocates.

Anyone can be an advocate – a social fan, an employee or an influencer even. Some employee advocacy platforms even pull content from your social feeds and allow employees to like them in-app, making it easy for them to boost your social media engagement.

Additionally, you can activate advocates and encourage them to share your content each time you post. This requires relationship building and motivation from your end. You can also involve influencers in the process by creating and posting content that is likely to be of interest to them. Alternatively, you can invite them to participate in an interview series or a social media discussion.

4. Use supplementary platforms

You could look at external websites as platforms to earn content social media shares. Tons of marketers guest post to build their presence in an industry. You could request editors to allow “Tweet quotes” to drive more social media shares on your posts. This feature can be easily enabled using WordPress’ Better Click to Tweet plugin.

Alternatively, you can use distribution platforms to amplify your content on social media. BuzzFeed, DrumUp and Viral Content Bee are three great examples.

BuzzFeed – this site attracts about 150 million visits a month, and you can redirect a good part of that traffic to your page by making it to the first page of BuzzFeed. All you need is great content, inline with whatever is currently trending on the site.

DrumUp – this content discovery platform also allows you to promote your content. It uses the same algorithm that runs its content suggestions feature to “suggest” your content to people seeking it.

Viral Content Bee – this platforms runs on a mutual benefit scheme that has other people share your content on social platforms in exchange for you sharing theirs.

5. Curate content

Overcrowding is one of the reasons why organic reach is declining on social platforms. It is also an indication of just how much content your audience is forced to consume on a daily basis. You could earn their support by behaving as a content curator for top content in your niche.

The objective is to curate content that is useful to your audience.

The benefits:

  • Audience loyalty
  • Social media authority
  • Opportunity to build relationships
  • Less promotional appearance
  • More visibility

Facebook boosts posts of the authors you have had previous interactions with. Curation can help you establish that interaction with influencers by sharing their posts, so you can get on their radar. Similarly, Twitter connects you with people you @mention, and curation is a great way to make the most of this function.

6. Make it personal

We have already discussed how Facebook boosts your posts on the feeds of people you have interacted with. So interact with your fans. You should ideally do this anyway, because people are more receptive to your content when they have personally interacted with you previously.

Brands are also using personal communication as an opportunity for real-time marketing, to make a real impact on their audience. There are numerous instances of this, most of them customer care related.

You may have come across the Morton’s Steakhouse and Sainsbury examples.

Morton’s caught the tweet and had a porterhouse steak waiting for Peter Shankman in under three hours.

Brands are using social media listening tools to monitor smart keywords and find opportunities to build strong bonds with their audience. You can also use Twitter lists to monitor influential fans, so you can connect with them at exactly the right time and drive an invaluable positive impact for your brand.

Wrap up

If you are looking at social media solely as a content distribution platform, you are seriously limiting your marketing opportunities. Social media is now also a PR platform, a customer care outlet, an SEO factor, and has many undetectable effects on your overall brand presence. To make the most of them all, you have to keep an open mind and be observant. There are probably many more ways in which you can boost your organic reach.

Guest Author: Disha Dinesh is a Content Writer at Godot Media, a leading content agency. Her interests include social media and content marketing. When she’s not writing, she’s on the hunt for social media trends and inspiration.

The post 6 Quick Hacks for Increasing Organic Social Media Reach appeared first on Jeffbullas’s Blog.

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