Careful When Sleeping with Elephants – Are Google Websites a Threat to the Agency?

Careful When Sleeping with Elephants – Are Google Websites a Threat to the Agency?

+Scott Davis

as it is currently configured and construed, this product is designed and targeted at the Indias of the world where very few businesses have websites and where very few businesses can afford websites.

That being said it does demonstrate the power with which Google can release and get uptake in a DIY world…

Typically these Google efforts start out lame… sometimes its just s%!t thrown at the wall and someone ultimately cleans it off. Sometimes they are fixed frequently and often and become market dominating products.

Click to view larger. Cartoon created by Margaret Shulock
Adwords Express is an example of that… When first released it was very, very lame. It has gradually become a very good DIY product… to the point where a small agency selling $300-600 adwords packages can’t really compete. Will Google keep improving it and go after the $600-1200 a month level? I think so.

Can the same thing happen with Websites?

Interestingly Google bought a company called Appetas in 2014. Appetas had a very sophisticated, build your own website for the restaurant industry that had multiple pages, decent SEO, tight integration with reservation tools, payments, delivery etc. There is a lot of DNA shared between the 1.0 version of Website of websites and that product.

As to your original question, I am not saying that you currently can’t out SEO them, I am saying keep your eyes open and realize that you are sleeping with elephants…. elephants are generally benign but when you and they are sleeping be very careful that when they roll over that its not you they crush.

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