Twitter Adds Ability to Upload and Send Videos via TweetDeck

TweetDeck has announced that users are now able to upload and send videos via tweet through the Twitter management app.

Still something of an under-rated tool yet one widely used by social managers, Twitter has been rolling out gradual upgrades to TweetDeck over time. Last September, they added new time and date search filters to make it easier to find relevant tweets, then in May this year, they added the capacity to search for tweets quoted by other users.

Earlier this year too, there was also talk of a new, paid version of TweetDeck which would include a range of advanced features.

Twitter Adds Ability to Upload and Send Videos via TweetDeck | Social Media TodayThere’s been nothing more on that as yet, but it underlines Twitter’s support for, and belief in, TweetDeck as a social management tool. And given it is owned by Twitter, and thus, had been connection and support directly to the platform data than third party options, it could be a more powerful tool, if Twitter sought to boost it.

But even without such updates, there’s already a wide range of ways you can use TweetDeck, with these smaller additions further adding to the app’s value. Ideally, there’d also be a mobile version for managing your Twitter presence on the go, but even without that, TweetDeck is definitely worth a look, and something all social media managers should be aware of. 

Source: Social Media Today (Original

The Psychology Behind Social Media Engagement

The Psychology Behind Social Media Engagement | Social Media TodayAsk any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think.

Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? What can you do to influence their decision-making process?

Take social media engagement, for example. The importance and impact of social media on any business’s overall marketing strategy has been discussed ad nauseam, both here and all over the internet. At nearly every speaking engagement I’ve been invited to, I’ve had to discuss how being on social media can benefit brands and businesses. Chief among these is the level of engagement you get, which is basically how involved your fans and followers are with you on social media.

Social media engagement may come in the form of click-activated reactions (such as the Facebook like button), shares (retweets on Twitter, regrams on Instagram, and so on), and responses (comments on your LinkedIn status updates, for example).

However, while it’s natural for engagement to be expected on social media, the level of engagement tends to vary based on a number of factors which may or may not be within your control. You’ll notice that not all of your updates are equally successful, and that some will generate more engagement than others.

Now, here’s the question – what is it, exactly, that prompts your social media followers to engage with you via your updates?

The rules of social media engagement

In his book ‘Influence: The Psychology of Persuasion‘, Robert Cialdini identifies seven key influencers of persuasion.

Since generating engagement on social media is basically all about persuading your audience to respond to you, I thought that a close examination of these seven crucial factors might help better understand what motivates an online user to engage with you or your business on social media.

1) Weapons of Influence (Social Selling)

As Simon Sinek famously said in his TED talk on leadership, “start with why.” Give your target audience a clear reason to engage, and I guarantee you that they will.

By “give a reason,” I don’t just mean the usual calls-to-action or questions (in fact, too many questions may even have a negative effect on your engagement rate, but I’ll get deeper into that shortly).

Talk about the significance of your offerings, and how they can be of help to your target market.

The only thing that differentiates you from your competitors, is you. Share your why story, why do you do what you do, why you’re so passionate about it.

2) Reciprocity (Relationship Building)

Cialdini argues that, at our core, we hate owing someone a debt, whether it’s of gratitude or of a financial nature.

The idea is that we’re likely to take any opportunity that gets us out of that perceived debt as quickly as possible, even if it means doing something we wouldn’t normally do.

A good example of this is the unspoken “I’ll follow you, then you follow me” strategy employed by many beauty brands on Instagram, who monitor hashtags related to their industry and subsequently follow the accounts of people who use them. This is a form of profiling in itself, as it banks on the likelihood of people who use those particular hashtags to be interested in your offerings.

3) Commitment and Consistency (Content Marketing)

In the same way we hate to be in debt, we also have an aversion to breaking promises.

It always leaves us with a nasty feeling whenever we commit to something we eventually neglect to do, and the usual result of avoiding that is to stay true to our commitment.

In a way, this is another observable phenomenon on social media. If you don’t post consistent updates, your followers are likely to forget about you, or even unfollow.

Another example is the Twitter account of the fast food chain Wendy’s. Remember how it made headlines a few months ago because of their social media manager’s snappy comebacks at competitors and even customers? A lot of people followed that account because they wanted to read those updates for themselves, and some even tried to get responses from Wendy’s (often producing hilarious results).

4) Social Proof

There’s an interesting snowball effect which you can observe on your most popular updates. The more people that like and share your Facebook update, for example, the higher the chances that other users will follow suit.

As Cialdini explains, people are influenced by what others in their immediate surroundings do, and the environment of social media is no different.

This is also why there’s such a thing as thought leadership. People who build up their credibility and reputation are more likely to amass followers who adhere and listen to the ideas they advocate.

5) Liking (Personal Branding and Storytelling)

This is where personal branding comes in. Customers are more likely to engage with a brand that has a distinct identity that they can relate to. Brands that feel less like faceless companies and more like real, breathing human beings.

We tend to gravitate towards people and things that reflect the views, values, interests, and beliefs which we perceive to be important and positive.

Know your audience, tailor your brand identity and engage in storytelling – and watch your engagement rise.

6) Authority (Thought Leadership)

Let’s go back to the example of thought leadership earlier. As a thought leader, you’re also perceived as a person of authority, a credible source of information whom your followers can trust.

With this sort of reputation, you can enjoy a higher level of engagement – whether it be from fans who share your insights with the rest of their network, ask you questions to find out your opinion or recommended course of action, or click the like button to silently agree with what you say.

In other words, as an authority, you would have no problem establishing and facilitating a conversation between yourself and your audience.

7) Scarcity

The simplest example of how scarcity affects engagement is when you post limited-time offers or contests on your page.

People are more likely to ask questions, join your contest, or directly buy your products if they know that they’re working within a limited timeframe. Create a sense of scarcity to subsequently create a sense of urgency.

Now that we’ve taken a more in-depth look at the factors that influence social media engagement, let’s examine some concrete examples of social media marketing updates that can get you the right kind of attention.

Social media engagement tactics that work

  1. Updates that trigger an emotional response – Post updates which make your audience feel something. A car brand that posts dramatic advertisements for an awareness campaign on driving safely is a good example, as those can elicit an emotional response from its followers who may feel sufficiently touched by such posts to share or comment on them.
  2. Relevant questions for your target audience – You can put up a poll, ask your followers about their opinions on a specific issue, or even turn it into a giveaway or contest.
  3. A sense of humor. You can share funny images or memes, jokes, or humorous articles that your typical followers can appreciate. Be warned, however, that there is such a thing as too much when it comes to sharing humorous content if you want to be taken seriously in business.
  4. A contrarian point of view – Present an opinion on a hot topic that runs contrary to the opinions of the majority. Don’t be afraid to receive negative comments or dissenting opinions, because those still count as engagement.
  5. Compelling storytelling – Tell a story with your updates. On platforms such as Facebook, where there’s no character limit, you’re free to write long status updates that give your followers more insight about yourself. On Twitter, the workaround is to post a series of tweets that connect to form most contextualized thoughts. Either way, your updates have to be compelling, and share information with your audience in an interesting way.
  6. Newsworthy content and updates – You can pull news updates related to your industry from credible sources, for example, and share them on your social profiles. You can also provide updates to your followers about the latest events at your company.
  7. A consistent presence – Responding to comments and messages is an absolute must, so your audience knows that you’re paying attention to them and their inquiries. Keep the page – and your social media engagement – alive by actually being there. Your page is like a garden that requires consistent tending to stay attractive.
  8. Having a healthy mix of content topics and formats – Don’t be afraid to mix it up and keep your audience interested. You can share content on a wide variety of topics (from personal to business), with different voices (from inspirational to aspirational) and storytelling techniques (text updates, visual marketing, and images).
  9. Include a call-to-action – Simply put: If you want people to take a specific action, tell them what that action is. As much as possible, be direct without being too blunt or sounding desperate. If you want people to comment, invite them to comment, but provide something substantial for them to comment on in the first place.

Social media engagement faux pas

  1. Posting a certain kind of update on an ill-suited platform – To succeed at this requires an understanding of the platform that you’re posting on, far beyond simply its technical limits. For instance, you’re less likely to get engagement when you post a business article on Facebook, because the majority of the professional market is on LinkedIn. You’ll get a higher rate of engagement there for business-related posts.
  2. Sharing without adding a personal touch – If you’re going to post a link without letting your audience know your perspective on it, that won’t help you in any substantial way – you’re actually better off not sharing it. Remember that your audience finds their way to you because of what you offer, but stays with you because of what, and who, you are
  3. Asking a question on every single post – Questions are great, and they do produce more engagement, but asking too many of them can cause fatigue among your readers, ultimately leading them to stop engaging.
  4. Posting personal rants, unsolicited opinions, and private information – Sometimes less truly is more. Don’t let everyone on social media see your dirty laundry – especially not your customers and your professional contacts.
  5. Too much humor – Being funny all the time is not conducive to getting business results. In fact, people might have trouble taking you seriously if you’re making jokes all the time.

Content that inspires emotion always generates more social media engagement, as does anything that makes people laugh; however, make sure that you’re sensitive about what’s appropriate and what may be crossing the line.

Overall, a stronger social media presence and better engagement can only come from an effective and consistent content marketing strategy. 

The post The Psychology Behind Social Media Engagement appeared first on Top Dog Social Media.

Source: Social Media Today (Original

Six Links Worthy Of Your Attention #379

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS; chair of StrataStartupfestPandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist’s Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we’re recommending to one another: 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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Source: Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Mirum (Original

YouTube Changes Rules Regarding Videos With External Links by @MattGSouthern

YouTube is adding restrictions on which accounts are able to add external links at the end of their videos.

External links are added to videos in the form of end cards, and now there are requirements that every account needs to meet in order to be able to use end cards.

Here are the new requirements for using end cards:

  • You must join the YouTube Partner Program
  • Your channel must have 10,000 total public views or more

These requirements are being put in place to prevent abuse of end cards. By having to join the YouTube Partner Program, the company will be able to individually evaluate every account before granting them approval.

Adding an end card to a video, which is a screen that directs the viewer toward clicking a link, is an effective way to drive traffic to a website.

YouTubers tend to use end cards to point viewers towards things like crowd funding campaigns, Patreon, and merchandise stores.

End cards can be used for just about anything though. You can direct viewers to your website, a landing page, a product page, or anything else that will help you reach your marketing goals.

The next time you go to add an end card to one of your videos, you may see a notice saying “you’ll need to enable your channel for monetization.”

All that means is you need to join the YouTube Partner Program. It doesn’t mean you need to monetize your channel with ads. You can continue to use end cards without any other form of monetization

Source: Search Engine Journal (Original

Google is the World’s 2nd Most Valuable Brand in 2017 by @MattGSouthern

Google has been ranked as the second most valuable brand in the world in 2017.

The company has maintained its position ahead of competitor Microsoft, but was unable to top Apple which is the the world’s most valuable brand for the fifth year in a row.

The distance between Google and the rest of the world’s top brands is notable. Google’s brand valuation rose 6% this year to $142 billion, which is nearly twice the brand valuation of Microsoft.

Apple’s lead on Google isn’t as great, but they’re not exactly neck-in-neck either.

What’s also worth noting is that Google’s growth is slowing down. Google’s brand valuation grew by 11% last year while only growing by 6% this year.

Microsoft, on the other hand, grew more this year compared to last year and rose from position 4 to position 3.

Google still has a commanding lead on Microsoft, however, but it’s interesting to see how the two competitors are growing compared to one another.

For a more extensive look at the world’s top brands, see the chart below.

Source: Search Engine Journal (Original

Bing Ads Upgrades URL Tracking With New Parameters by @MattGSouthern

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks.

Tracking parameters can be appended to the end of a destination URL for the purpose of learning more about the source of an ad click.

Now, advertisers can learn which ad extension led to a click, the geographic location of the click, and the location of interest that triggered the ad.

The new parameters are {feeditemid}, {loc_physical_ms}, and {loc_interest_ms} respectively.

With these new tracking parameters it’s possible that advertisers can use the data to discover if any trends exist between geographic locations and a specific ad extension.

As an example, if you find there’s one city that is highly receptive to a specific ad extension, you can target more ads with that extension to people who live in that city.

In addition to these new parameters, Bing Ads has updated the {TargetID} parameter. Now it is able to provide insights about custom audience lists, in-market audience lists, and targeted location IDs.

Source: Search Engine Journal (Original

Google AdWords’ Call-Only Ads Upgraded with Ad Extensions by @MattGSouthern

With hundreds of thousands of advertisers now using call-only ads, Google is finally upgrading them with a feature that is available with other ad types.

Ad extensions, additional lines of text that appear at the bottom of an ad, can now be used with call-only ads.

In Google’s testing, adding extensions to call-only ads can improve click-through rate by an average of 10%.

When you keep that in mind, and also consider that calls convert three times better than web clicks, you start to realize how much potential these ad units can have.

The following extensions for call-only ads are now available to all advertisers:

  • Location: Include information about your business location that could encourage customers to visit in-person
  • Callouts: Highlight unique selling points of your business, such as free shipping or hassle-free returns.
  • Structured snippets: Add specific details about products and services. For example, a hotel might advertise that it offers a spa, restaurants, meeting rooms, etc.

Advertisers may be pleased to know that they won’t have to do the same work twice. Any account level ad extensions you have already applied will be automatically added to call-only ads.

Source: Search Engine Journal (Original

10 Ways Social Media is Transforming our World

I feel more calm about our future than ever before.

10 Ways Social Media is Transforming our Culture and World

The Internet has saved our asses, and we should celebrate.
I’ve been on the Web for a long time, but every once in a while I have one of those tremendous moments when I have a mental flashback to these last 20 or so years…  It happened today… one of my favorite Adele songs, writ large in a YouTube fan culture spectacular.

Someone had pruned the 71 best YouTube covers of the track from the 350,000 or so available.

Woven into a mash-up of all the covers in perfect synchrony.

A Snippet of Magic

I think it must have been magic that produced it.

I mean, even if I had the skill, would I spend that time on a small gift to the Internet?

But that’s what we’ve been doing. Building a capability network of epic proportions.

Leveraging the power of six degrees of separation.

Uniting in common purpose and effort in ways that we had been rapidly losing.

New Possibilities Created by Connections

Here are 10 ways I see us transforming as a culture, based on the possibilities now afforded to us by connections and technology:

1. Challenging the Status Quo

Before we could reach out to anyone on the planet, did we ever see anything as amazing as the projects and successes associated with challenged paradigms in the world?  With collective marketplaces that match previously disconnected buyers and sellers, fans of every color, ‘it takes a village‘ projects like Open Source, and collective effort never before seen in the world.  We are challenging the status quo, building things, creating things, connecting with each other, self-organizing around important issues, and yes, changing the world little bit by little bit.

2. Changed by Exposure to Diversity

We pay attention to the small details of people’s lives, delight over their family photos, and share at the level of family with a whole bunch of people.  We’re supported when we need to be. We talk about issues and conundrums and joys.  People are connecting and being exposed to both comfortable and diverse perspectives.

That will serve us well.

3. Support is Now Visible

We support people and things we like, on sites like Digg and Reddit

4. Learn More from Each Other

We learn from each other. You can find everything from make-up tips to channeled extraterrestrial messages on YouTube. And if you have ever doubted that kids are learning things these days, check out this very interesting exchange between a student and his English teacher.

5. Crowd Sourced Wisdom

We share our knowledge, wisdom and experiences. Quora is a place where you can ask any question in the world, and expect a reasonable answer.

6. Creativity  and Inspiration is Unleashed

We share our creative ideas and inspirations. Pinterest has redefined the digital portfolio/catalog.

7. Increased Appreciation of the Unique and Handmade

We still have a healthy respect for the unique and the handmade.  Etsy has enabled many a domestic entrepreneur and infused our culture with an amazing richness of creativity.

8. Truth is Exposed

We still haunt Twitter waiting for a cause or idea to support.  Retweets are our weapon in an effort to expose information and transform thinking.  It’s still an incredibly powerful tool, as its signal can not be easily stopped (following censorship laws or not).  ‘Can’t stop the signal!’

9. We are More Authentic

People in the social media space are finally talking more about authenticity, which might help minimize some of the junkier parts of our lovely information city.

10. Anyone can Contribute

We acknowledge that everyone has something to contribute, as long as you’re nice about it.

Tools for Total Transformation of Our World

I’ve been commenting on the Internet and its specifics for a while.  But for now I just want to comment on the wonder of it all.  That in our hands we have a tool that could allow a total transformation of our world, by first transforming our values through visceral experiences and real-time sharing of information.  The Planned Parenthood debacle (and the response to it) is an incredible example of this in action.

We vote with our clicks, and that’s some real power.

All of this underscored by a documentary I watched today.  It’s one of those everyday miracles of the Internet era.  A creation that just a couple of decades ago would have cost many thousands to produce.  Now all you need is the motivation and the time.

The Power to Reach Anyone

But more importantly, here’s how the Internet has changed us: we have been given power to reach anyone, tools to do it with, and reasons to think we might effect change with a vote, e-mail or blog post.  Changing people’s minds and seeing consciousness grow is one of the delights of information mavens.

Relishing in diverse and divergent thinking is another

We are having conversations in unparalleled ways with unparalleled access to the people and forces who can help create change.  We are also increasingly choosing the information we choose to expose ourselves to, and that’s a very good thing.

Now if we could only start getting paid for our contributions…but OMG, I can help change the world, just by using this far-reaching Internet voice.

That’s amazing.

Guest Author: Lisa Galarneau is a socio-cultural anthropologist who studies emerging cultures and trends in technology, information and media.

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Image by h.koppdelaney

The post 10 Ways Social Media is Transforming our World appeared first on Jeffbullas’s Blog.

Source: Jeffbullas’s Blog (Original