How to Create a Custom Animated Burger Menu for WordPress

If you use a mobile device to browse the internet, you’ll have noticed lots of sites with burger menus. These are menus that are hidden behind a ‘burger’ icon that the user can tap on, to reveal the whole menu.

The reason they’re called ‘burger menus’ is because of the icon that normally represents them – three lines. It looks like a little burger, or at least that’s the theory. I like my burgers a little less skinny!

But naming aside, being able to add a burger menu to your WordPress site is something that will enhance the user experience for people visiting on a mobile device.

You could add a plugin to create a burger menu. Or you could install a theme with one already there (like one of ours). But what if you’ve got your own theme and you’d rather add the burger menu yourself?

In this post I’m going to show you just how to do that. Taking a menu that’s been added via the standard WordPress menu screen, I’ll show you how to add some CSS and Javascript that’ll turn your existing menu into a burger menu on small screens.

What You’ll Need

To follow along with this post, you’ll need:

  • A development installation of WordPress running a site that has a menu already created.
  • Your own theme or a child theme of a third party theme. Don’t directly edit the third party theme or your changes will be deleted when you update it. Instead, create a child theme if you need to.

I’m going to apply this code to my own website. It targets the main navigation menu, which in my case has a CSS class of .menu.main. If yours is different you’ll need to edit any CSS targeting those classes so it applies correctly to your own theme.

So, let’s get started!

The Existing Menu

Right now my menu looks fine on desktop – it sits beneath my header banner above the content:

But on mobile things aren’t so pretty. On an iPhone 7 the menu is split across multiple lines and doesn’t even do that consistently, It also gets in the way of the content:

mobile menu before adding burger iconMobile menu before adding burger icon.

I could improve that by centering the menu items, but then it would take up way too much space. Instead I’m going to add a burger menu so that on small screens the menu is hidden until the user taps on the burger icon.

Adding the Burger Icon

The first step is to add the burger icon. You do this in your theme’s header.php file.

Note: If you’re using a third party theme, create a child theme, copy the header.php file from the parent theme into that and edit the new file in your child theme.

Add a link just below the main navigation menu. Here’s mine:

This creates a link with the class togglenav – because it toggles the navigation on and off. Inside this link is the burger icon, which is created with an HTML symbol. No custom graphics required – neat, huh?

Note that the link goes nowhere – it’s just a hashtag, not a url.

That’s all you need to add to your header file, so you can save and close it now.

If you refresh your screen you’ll see the burger icon has appeared:

We don’t want that to be visible on the desktop version of the site, so we’ll fix that in the next step.

Hiding the Burger Icon on Large Screens

Now for the bit where it starts to come together – the styling. You can add all this in your theme’s stylesheet. If you’re using a child theme, you’ll already have created a stylesheet for it and can add everything there.

Note: my theme is responsive but it isn’t mobile first so I’ll be using max-width in my media queries. If your theme is mobile first you’ll need to change the way you add this code to media queries.

Let’s start with the large screen (or desktop) version of the toggle icon. Add this to your stylesheet:

This makes the new link (and the icon) invisible by default. I’ve included !important as otherwise it can be overridden by other link styling.

Now here’s my site on a large screen:

It’s gone. We’ll need to switch it off again for smaller screens but we’ll come to that shortly.

Adding Styling for Your Mobile Burger Menu

Now you need to add all of the styling for the mobile version of the menu, which will appear when a user taps on the icon.

First, in your stylesheet create a media query:

I’ve targeted screens with a maximum width of 480px but you could go for wider screens if you wanted, especially if your menu is large.

Now let’s add some styling in that media query. First we’ll turn the icon back on and style that:

That will turn the icon back on for small screens, and adds positioning and colour, as well as setting up hover and active styles to override any existing styles in the theme for links.

Now let’s style the menu itself. Add this in your media query:

Let’s walk through what this does:

  • It makes the menu as a whole display as an inline-block, with a solid white background and relative positioning – so we can use absolute positioning for child elements.
  • It sets the ul element to be invisible by default. The Javascript will slide it in when we add that, which will make it appear. It also adds position and colour styling for the list.
  • It removes floats for list items and displays them as a block.

Now save your stylesheet. Before your burger menu is working properly you’ll need to add the final step – a script.

Adding the Script

This step consists of two steps: enquiring the script and adding the code to it. Let’s start by enqueuing it.

In your theme add a folder called scripts and inside that, an empty file called burger-menu-script.js.

Now open your theme functions file and add this to it:

This correctly enqueues the script you just created. Now you need to add some code to it.

Open that file and add this script:

This takes the .toggle-nav element we created and creates a click call for it, which will be triggered when someone taps it. It then uses .slideToggle to toggle the navigation menu in and out when the link is clicked. It also stops the link behaving in its default way.

Finally, save your file.

So now here’s the site on a small screen:

burger icon on small screenThe burger icon on a small device.

And when I tap on that icon, the menu appears:

mobile site with menu displayedThe mobile site with the menu displayed.

And here’s a video of how it works when I visit the site on my phone (the video is a bit jerky so you may want to visit the site on mobile to see it live).

Burger menu for mobileThe burger menu animation in action.

All done! Now all I need to do is work on my header banner, which also looks pretty ugly on small screens!

Adding a Burger Menu Will Enhance UX on Mobile

If you follow the steps above (editing the CSS to suit your theme if you need to), you’ll create a simple burger menu that improves user experience on your site when people visit it on a mobile device. And if you need to, you can amend the styling, changing the color of the icon, adjusting the width of the menu, and whatever you need to make it work for you.

Source: The WordPress Experts – WPMU.org (Original

5 Surprising Link Building Outreach Tactics That Actually Work

link-building-outreach

A new SEO project can be both an exciting and yet intimidating challenge to take on whether you’re a seasoned SEO pro, or if you’re brand new to it. When it comes down to optimizing a site for search, there are essentially four important areas that will determine the success of your campaign.

  • Keywords — the backbone of any SEO campaign. These ultimately determine the industries you’ll be targeting, implied intent behind search terms, and the subject matter for enticing search users.
  • Technical — cleaning up just half of the amount of site errors makes it easier for your site to be crawled and gives signals to the search engines that you care about user experience.
  • Content — some will argue this is the most critical part, seeing as how content provides the necessary context to search engines as to why your page answers a particular keyword or phrase. And it is important, but not nearly as important as…
  • Links — Links may not be as valuable to an SEO campaign as they once were, but this is where your efforts should be focused in the long-term. Considering that not only marketers believe in the power of links, but Google has actually come right out and said how important they are.

The value of links has been downplayed in favor of content in recent memory, but in reality, the two have become synonymous with one another. Building links is critical, and guest blogging is just as relevant now as it was more than a decade ago.

Content for link building is two-fold; if you’re doing outreach for guest blogging, you need to contribute content of extremely high value, but also the link you’re trying to score must also be going somewhere good (as in linking to high-quality content).

But even if your content is golden, finding a home for your guest blog is no simple task. Strong outreach is the foundation of your link building campaign, and without the right strategy or tactics, most sites will just reject your pitch.

Every link builder has their go-to tricks of the trade, but if you’re looking for some alternative ways for building killer links, here are five outreach tactics you need to try.

1) No Fuss, No Muss Email

As someone who spends a lot of their day researching, evaluating, and emailing third party sites for contributing content, it’s easy to overthink things.

  • “Does this site fit the topic I want to write about?”
  • “Does the editor or site owner know if I’m writing on behalf of an agency/brand?”
  • “Does this site even accept guest content?”

There’s tons of validity to creating email templates when performing outreach so you can scale your efforts. Generally, if you have some sort of proof that a site regularly accepts guest blogs or even has resources on their contribution guidelines, it’s safe to assume that you can drop them a line or use your email pitch template.

But there are those cases where you come across a site that’s a perfect contextual match for your guest post, but you’re not entirely sure if the site owner would even think about hosting it.

For example, say you want to write a product round-up piece on a site which has similar content, but the site is clearly part of an affiliate marketing program. Is it time to move on and keep looking?

Not quite.

As stated earlier, it’s easy to overthink your outreach when you’re trying to balance efficient use of time while also trying to suss out good opportunities. So when you come across a site where it’s not clear whether they accept guest content, just go for it with an email that looks something like this:

clip_image002

The fact is that site owners get requests like this every day. But sometimes, many of us take too long to get to the point when pitching our guest content via email. This establishes right away what I’m after and took less than a minute to compose. The trick here is to at least mention the receiver’s name and the site you’re attempting to write for so it doesn’t feel templated.

The hardest part about outreach is getting your contact just to reply, and rejection is part of the game. By simplifying your email, you can scale your outreach and potentially send more emails in a day.

2) Get Social!

Without email, link building would become unnecessarily difficult since most professional link builders probably spend the majority of their days inside their inbox. It remains to be the number one most used communication tool for businesses, and building links is no different.

Email is great, but it definitely isn’t the be-all and end-all way to go about scoring opportunities. It’s time to start brush up on your social media relationship building skills.

Creating and fostering relationships is at the heart of guest blogging since you’re reaching out to strangers and trying to get something out of them. If there’s one surefire way to make yourself stand out from the crowd, hit up your contacts on Twitter:

clip_image004

It may seem like this wouldn’t work, but direct tweets usually demand attention more so than emails. Tweeting at brand/company Twitter handles can be a mixed bag, so try going right to the source and finding an editor’s personal Twitter handle.

If Twitter isn’t really your thing, you can also try sending your request to the site if they have a business page on Facebook. Business pages get a special score from Facebook if they quickly reply to all of their received messages. You’ll probably always get a reply and it can speed up the process of finding who it is you need to talk to about guest posting.

3) Handwritten Letters

The age of the Internet and connected smart devices has made it easier to talk to one another and yet easier to isolate ourselves from the outside world. The fact that email is still used so widely for business purposes proves that technology dictates how we communicate.

But think about the last time you received a handwritten letter and then think about the effort it took that person to write you that letter. Chances are that you do remember the last one you got and it was probably from a close friend or family member.

This is something that salesmen have been doing for decades, which is exactly why link builders should be doing this, too. Alternative outreach is based on standing out, and the human touch behind a handwritten letter is certain to do the trick.

4) Attending Relevant Networking Events & Conferences

If there was ever a reason to take your link building activities offline, it’s to seek out guest post opportunities via networking and meeting people face-to-face.

Relationships are what make link building work, and nothing beats interacting with someone in real life. By attending a conference or networking event relevant to the industry or niche you’re trying to target in your link building campaign, you’ll get a first-hand experience with people who are highly invested in these areas.

From community networking events to tradeshows, getting out there and meeting other attendees is ripe with opportunity to build relationships and getting in some rare face-to-face interaction.

The key here is to keep it personal and avoid the urge to pitch your guest content straight away. You’ll come off as annoying and being too “salesy” will only rub people the wrong way. Keep the conversation light and try to just be you.

5) Broken Link Outreach

One tried and true link building tactic relies on scouring the web for sites which point to broken competitor links in hopes of swapping in your link which should be a comparable replacement. It doesn’t even necessarily require that the broken links point to a competitor, but rather that the link is from a contextually relevant site.

Through finding the site owner’s contact information, you’ll want to alert them of the broken link and hopefully they appreciate your email and make a quick fix. Where content outreach comes into play is continuing to foster a relationship with the site even after the initial contact. You can either try to find other broken links or keep up regular touch points via social media.

Once you’ve established some rapport, you can then swoop in and pitch your guest content. You’ve already provided value, so this would take things to the next level if you can give them a great blog post that their readers will appreciate.

Creating Value, Fostering Relationships

The greatest link building outreach tactic is out there, but it may not fit everyone’s style. Whether you’re using email, snail mail, social media, or even face-to-face meetings in your link building campaign, there are two ways you get a site to say “yes” to your guest post.

Give them something (create value); build a rapport (foster a real relationship).

[relatedtcta]

* Adapted lead image: Public Domain Dedication (CC0) Public Domain, pixabay.com via getstencil.com

Source: Search Engine People Blog (Original

Weatherproof SEO: How to Stay on Top of Google Algorithm Changes by @https://twitter.com/semrush

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own.

Google’s SERPs change every day. Sometimes it’s you, sometimes it’s your competitors trying to outrun you, and sometimes it’s Google itself updating its algorithms (John Mueller from Google confirmed that algorithm changes happen on a daily basis).

Because of the rivalry, rankings of different domains change constantly. Everyone is searching for new keywords, developing new strategies, and looking for new backlink placements.

Also, looking at the constant updates, one might say that constant fluctuations have actually become a part of Google’s algorithms.

We have collected a list of the most popular tools used to track Google’s volatility. Or, as Obi-Wan Kenobi might say it, to sense if there is any “disturbance in the Force.”

Tools that track Google SERP volatility

Most of these instruments have been on the market for quite a long time and, unfortunately, do not always keep up with the latest trends.

Two tools that had spikes matching the chatter in the SEO community are SEMrush Sensor and Mozcast. Unfortunately, Mozcast calculates scores one day later so marketers can’t see any changes until the day after the update. One day is a huge period of time that doesn’t allow SEOs to react to the changes fast enough.

At the same time, the SEMrush sensor follows all the changes that occur on SERPs:

  • Mobile and desktop separate scores.
  • Changes in SERP features and on SERPs in general (including unconfirmed algorithm updates).
  • AMP versions and HTTPs website percentages.
  • Your Personal Score (the SERP changes for our own scope of keywords).

All of this is crafted to ensure that the tool really helps to see if there are any important SERP volatility.

At SEMrush, we don’t stop at offering the data on the dashboard. We analyze it further and transform it in the studies and reports that the SEO community can use to make better data-driven decisions.

Below you’ll find the analysis of all Google SERP fluctuations during the last six months. Fasten your seatbelts as the shakeups are getting stronger and stronger.

Breaking News: Google Has Been Doing It for Ages!

The overall volatility rank during the last six months has been constantly growing from an average of 4 in the beginning of April to almost 5.6 by the start of September.

SERP volatility in the US

Some websites survived this September, some didn’t.

SEMrush Sensor detected an unbelievably high score. This means that almost everything has changed on the first page.

The spike was detected in all categories, so not only was the general score insanely high, but SERPs in all categories have suffered. Congratulations to the new winners in search, because if someone loses the top place, someone else gets it.

We also looked at the new top 10, and it turns out that the results in many categories have become more relevant.

SEMrush Sensor

The high volatility detected in separate categories (as depicted on the screenshot) is not accidental – it has grown since we started tracking the data.

SERP volatility for categories

Tracking Google updates, SERP changes, and your positions for relevant keywords is important.

Still, do not forget that white-hat methods are your best and safest strategy. Sooner or later websites with poorly written content, spammy links, trashy ads, and a slow load speed will be penalized, and their competitors will get to higher positions.

The data clearly proves, along with tweets from John Mueller and Gary Illyes, that the algorithms are constantly changing, evolving, and improving.

Let’s see if we can dig deeper in SEMrush Sensor data and discover some hidden secrets of Google SERPs?

Still Don’t Believe That Changes on SERP Are Happening Daily?

When we looked into the gathered data further, we discovered that the amount of URLs that have been on the same SERP position for a few days in a row is steadily declining (the relative number dropped from 41 percent to 38.5 percent), whereas the share of the ones that changed their position only to bounce back the next day is growing steadily (from an average of 13.2 percent to an average of 14.51 percent).

This confirms that there are a lot of small Google experiments every day.

Ups & Downs

Also, the amount of URLs that have shifted by 3-5 positions is growing steadily, while the 1-2 positions shifts are somewhat in stagnation. But the latter number is still larger than the amount of 3 to 5 position shifts.

Beware: Share of Small Domains in the Top 10 Is Steadily Decreasing

We found another trend that confirms what SEO experts talk about: the bigger the domain is, the easier it will stay in top 10.

In other words, if small domains want to push industry giants aside, they will have to put more effort into optimization, and focus on local search and things like content relevance and link building.

Share of big domains in top-10 on SERP

Conclusion

The changes in Google’s search results are aimed at making them more relevant. So beware of thin or low-quality content, aggressive ads, and poor UX implementation on your website.

Google pays attention to user signals. So make sure the keywords you are targeting are relevant to your content.

And, of course, make sure your website is secure and fast. Otherwise, even random SERP fluctuations won’t get you anywhere close to the first page.


Image Credits
Featured Image: Image by SEMrush. Used with permission. 
In-post Photos: Image by SEMrush. Used with permission. 

Source: Search Engine Journal (Original

What to do When You Face Negativity — 5 Lessons Shared by Experienced Entrepreneurs (FS239)

You likely will face some kind of adversity or negativity as you build your business. This article is all about how you respond.

How we deal with negativity and adversity is an essential ingredient in our success, so let’s think a little bit critically about this.

Because it really is true: we all encounter negativity on the journey to success.

In this article you’ll learn a few successful ways to respond.

Listen to this article as a podcast:

I remember when I heard my first conversational podcast. I was blown away by how much I learned through the natural, conversational style.

So, we created our own natural, honest, conversational podcast to teach creatives, freelancers and indie entrepreneurs how to earn a living doing something they care about.

Listening to these hosts talk about negativity can make a much bigger impact on how YOU respond to negativity next. So, give it a try.

Here’s the episode. Please enjoy!

Subscribe (how to)  
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We all face negativity

In Corbett Barr’s entrepreneurial history he ran a VC backed startup during the second big wave of tech investment. He was in the Bay Area at the time and says:

“It was just magic. San Francisco was so small at the time; we pitched our idea to people who are BIG names today. BUT, when we walked away from each meeting it was like we were kicked in the [sensitive body part]. In some cases we were talking to them just as friends of friends. I remember getting huffy about it, feeling down about it. Back then the constructive criticism came across as ’it’s just a bad idea’ without any ‘you should do this to fix it.’ I wish I could go back and talk to my 29 year old self and tell him to be more receptive and ask ‘how do you think we could make this better.’

This is a classic piece of negativity all of us will experience: negative feedback about our business idea. Think about it, you’re going to put a bunch of your focus, time, effort and energy into something that MIGHT NOT WORK. Everybody else get’s to think about the business idea objectively, but you’re COMMITTED — if you don’t commit enough to this thing it won’t happen.

So it’s very common to receive negative feedback about your business idea. It’s just something that comes with the territory. So what? Your mindset needs to look something like: ”maybe they’re right, maybe they’re wrong, either way I’m gonna try this sh*t out.

Corbett’s right, we’re all going to face negativity in our businesses (though most of us won’t be pitching VC investors!).


“We all face negativity in our business. The question is, how do you respond?”


Some negativity is actually constructive

Before we go any further, let’s get clear about this: some negativity IS good for you. Sometimes it’s instructive advice from an experienced mentor — their words might hurt, but they may have a bigger perspective than you.

And sometimes it’s the painful truth you just don’t want to hear… but it’s true, and the sooner you accept it, the sooner you can continue with your real dream of making something amazing actually happen.

Sometimes negativity is just shame inducing and mean. But sometimes it’s essential for your success and the success of your project.


Perceived negativity

Lookout for situations where someone says something that feels horrible to you, but they do so just because they have NO IDEA what you’re really up to in your project or life.

Steph tells a story in the podcast about when a family member said something that really hurt her. (Happens around the 16 minute mark.) The truth was this family member simply didn’t understand what Steph was up to, why she was making this transition in life, what the plan and potential for her goal was.

Looking back now Steph can see that clearly and have a little grace for the person making the remarks and feel much less negativity from it. BUT it hurt at the time.

So, this negativity you’re encountering, is it really just someone not understanding what you’re up to? Is it coming from a good place in them but they simply don’t know what you know about the potential for your project or business idea?

Sometimes all it takes is a quick re-jiggering in our heads to get underneath that negativity and kind of mentally judo it into understanding that, hey, this person loves us, they just don’t understand what the hell I’m aiming at! Just cuz uncle Larry doesn’t think the chances of my success are very high, doesn’t mean he’s right.

This is perceived negativity, and it can be mostly dissolved by simply understanding that the person giving the feedback doesn’t really understand what you’re talking about.

People come from their own worldview and experiences. If YOU get hung up on getting approval from EVERYONE out there, you’ll never be certain enough to get started.

Free yourself from the shackles of needing approval or permission from others. Sometimes negativity comes simply because they have their own worldview and outlook. Maybe it’s a valuable point of view for your venture… but, then again, maybe not. You get to decide, OK? You decide.

Here’s what Steph says about handling this kind of negativity:

“Recognize that some people don’t get it and that’s OK. I see now it was a great learning thing for me — you get that hot button, defensive response. I have since gotten to know what that feels like. When I get that reaction it’s a good time to go inside and figure out why. It’s important to examine those feelings when they come up.”


“Free yourself from the shackles of needing approval or permission from others.”


How self-centered is the negativity?

Lookout for people giving you “feedback” that has more to do with them than it does about you.

Corbett tells an amazing story about a “curmudgeonly co-worker” who literally got furious with Corbett. (This story is not to be missed! Starts around 24min in.)

Well, this guy’s feedback, at least in one of the emails, is clearly coming from a place of defense or regret in his own life about the decisions he did (or didn’t) make.

Sometimes when people give “feedback” they’re really just making it all about themselves. You might have noticed this emotion at work within yourself, the envy or jealousy or negativity that can come when you see someone else excited about their idea… maybe a little too excited; there’s no way that thing’s going to work out; the stupid lil’ b#^%$!

That’s where self-centered negative feedback comes from. When Frank gives you shit about your business or project idea, or this strategy or that, maybe that feedback is more about Frank than it is about your strategy.

You’ll normally be able to tell by how well you know the person giving you the feedback. Do you know they care about you? Are they fighting for you as they give this feedback? Or are they really just fighting for themselves?

If it’s the latter, feel free to disregard with a simple, “Oh, I really appreciate your feedback. I’ll definitely think about that. Cheers!”


“Whenever someone throws a bunch of negativity at you it’s probably about them more than it is about you”


3 pieces of advice from Chase

  • Be sad … if something f-ed up is happening to you, make sure you allow yourself to feel it as f-ed up. Feel those feelings then start working on the response. Many of us instinctually avoid feelings of sadness. Don’t do it. They’ll come back up eventually… besides, they’re kinda nice when you get used to them.
  • Start with chill… do something to come back to peace and presence and centeredness in your life. Sounds stupid maybe to you, but it ain’t. You react out of fear and you’ll get that in kind. This to me is the first step in getting to a RESPONSE instead of a reaction. We gotta get to a place of calm and chill when we face something negative, otherwise we’re likely to make the situation worse.
  • Be patient… Sometimes the way you need to respond to the negativity takes some time to figure out, so give it some time. Sometimes it feels like you have to say or fix something RIGHT NOW! But more often than not you may have more time than you think, so allow the REAL response to take some time to develop. Don’t go until it feels right.

Hopefully these thoughts and ideas have been helpful for you facing negativity of multiple kinds. Thanks for reading and please share!


““Negativity is the enemy of creativity” ~ David Lynch”

Source: Think Traffic (Original

Google’s definition of high-quality content. Do you have to change your web pages?

Weekly SEO news: 31 October 2017

Welcome
to the latest issue of our newsletter!

Here are the latest website promotion
and Internet marketing tips for you.

We hope that you enjoy this newsletter
and that it helps you to get more out of your website. Please forward
this newsletter to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1.
Google’s definition of high-quality content. Do you have to change
your web pages?

Google continues to say that
high-quality content is important if you want to get high rankings. To
better understand Google’s idea of high-quality content, Google’s
guides for their own projects can help.

create high quality pages

What exactly are
these guides?

Google published several documents
that show the requirements for Google’s own products. For example, the Google Developer Documentation Style Guide
provides a set of editorial guidelines for anyone writing developer
documentation for Google-related projects.

In addition to the documentation
guide, Google publishes guides for HTML/CSS, JavaScript
and Java.

How can this
help your own website?

The guides describe Google’s standard
for their own content. It’s very likely that Google will think that
your web pages are high-quality pages if they meet these standards.
Here are some key points from the documents:

Recommendations
for your content:

  • Aim for a voice and tone that’s
    conversational, friendly, and respectful without being overly
    colloquial or frivolous; a voice that’s casual and natural and
    approachable, not pedantic or pushy. Try to sound like a knowledgeable
    friend who understands what the reader wants to do.
  • Use
    standard spelling, grammar, punctuation and capitalization. Write short
    and concise sentences that are easy to understand.
  • Use
    descriptive link texts, i.e. “download the user manual” instead of
    “click here”. If you link to other websites, make sure that these
    websites are reliable and respectable.
  • Avoid
    buzzwords and technical jargon. Don’t use exclamation marks, except in
    rare really exciting moments.
  • Consider
    numbered lists and bullet lists to structure your content.

Technical
recommendations:

  • Use tables and lists when
    appropriate. Only use tables when you have multiple columns of
    information.
  • Use
    optimized .png files or SVG files with ALT text for images.
  • Use
    HTTPS to embed resources such as images, media files, CSS and scripts
    on your pages.
  • Use
    HTML to structure your page and use CSS to style your page visually.

How to optimize
your pages

There are many things to consider if
you want to get high rankings on Google and other search engines. In
addition to the things above, you should check your pages
for other technical things that can have a negative influence on your
rankings. After that, optimize your pages
so that they get high rankings for the right keywords.

The tools in SEOprofiler help you to
get better rankings on search engines. If you haven’t done it yet,
create your SEOprofiler account now:

Try
SEOprofiler now

2.
Internet marketing news of the week

GoogleGoogle: your location now
determines the results

“In
the official Google blog, Google
announced that their local results will be delivered based on the IP
address of the searcher from now on. […]

Typing the relevant
ccTLD in your browser will no longer bring you to the various country
services. This preference should be managed directly in settings. In
addition, at the bottom of the search results page, you can clearly see
which country service you are currently using.”

Google:
do not remove old content or archived news stories

“It
has become a trend  by SEOs
to remove older content, especially older content on a news sites,
where sites remove content rather than simply archiving it. […]

Gary
Illyes from Google […] had an explicit warning – if you remove this
older content, you will lose traffic […] You can redirect that page
somewhere, which would be more relevant in your mind, but I typically
disagree with that as well, just like you for the same reasons.”

Gary IllyesGary
Illyes: Google’s mobile-first index has rolled out for some sites
& will be implemented very slowly

“Gary
Illyes said the purpose of
rolling it out to a limited number of sites is to test it more. The
tests seem to be going very well, and it will gradually roll out to
more sites over time. He said the rollout will go incredibly slowly,
and Google will communicate the process to webmasters along the way.

Google
also has a blog post in the works that will be published at some point
helping webmasters and SEOs understand the process. The company won’t
provide a timeline or ETA for the rollout or the blog post, but Illyes
confirms they are on the way.”

Google
search algorithm update coming?

“We
are seeing quite wild swings
across all sites. I know there are quite a lot of these predictions
around here these days, and yes i do appreciate that updates are
happening almost all the time (thank you very much) but this does look
like some sort of “larger than a normal day” type update.”

+++
SEARCH +++ ENGINE +++ NEWS +++ TICKER +++

  • Google: potential spam issues
    with changing article dates.
  • American Express to launch a prediction engine based
    on purchase data.
  • Chinese search engine Baidu announces third quarter 2017
    results.
  • Customer reviews: The not-so-secret SEO
    tactic.
  • How to diagnose a Google Fred penalty
    (quick tips and facts).

Source: Free Weekly Search Engine Optimization SEO News (Original

Will It Blend viral video star Tom Dickson has turned an everyday product into a global YouTube sensation | #388

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He’s also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME!

 

“I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.”

Tom Dickson
BlendTec

viral video case study

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

If you have questions about marketing an everyday product or service then you’ll get the answers in this interview:

  • How do I make my product interesting?
  • How do I think more creatively?
  • How do I create a viral video?
  • Why should I respect marketing?
  • How did Will It Blend viral videos come about?
  • What if I have a learning disorder? Will that stop me?

Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He’s appeared on numerous national TV talk shows including NBC’s Today Show and Jay Leno’s show. He’s a grandfather to 35 kids, and is an Engineer by trade.

Tom Dickson on Small Business Big Marketing

 

Here’s what caught my attention from my chat with Will It Blend star Tom Dickson:

  1. There’s no such thing as a boring product or service. All too often, I hear business owners whinging that it’s hard to market what they sell because it’s boring. Accountants, are you listening?! If that’s you, then spend some quality time brainstorming with your team about how to inject some excitement into your business.
  2. I love the idea of having a desk with glass on top where Tom’s engineers scrawl ideas and build on each other’s thinking. I use a whiteboard for this exact thing, and couldn’t live without it.
  3. Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

 

Other resources mentioned:

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at http://ift.tt/2wKd01Y

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

Tim Reid of Small Business Big Marketing

Timbo Reid
Want to subscribe to The Small Business Big Marketing Show?
Subscribe FREE on iTunes or Android

 

The post Will It Blend viral video star Tom Dickson has turned an everyday product into a global YouTube sensation | #388 appeared first on Small Business Big Marketing.

Source: Small Business Big Marketing (Original

3-Steps to getting your first 153 email subscribers

Having a website is one thing. Capturing the email addresses of your visitors is another. Do it, and you’re on your way to engaging with them on an ongoing basis. Turning prospects into buyers.

I call today’s idea the secret to getting your first 153 email subscribers.

You’ve got a website, right? And unless it’s an eCommerce site where customers come back often to repurchase, your website probably gets visited once, maybe twice by prospects checking you out before they buy.

If that’s the case, then it would be a damn good idea to offer something of high perceived value in return for their email address. That way you can have an ongoing email conversation with them over the coming weeks, months and years.

So, here’s my 3-steps to getting your first 153 email subscribers:

  1. Decide on what you’re going to giveaway in return for their precious email address. It could be an eBook, a series of video tutorials or a free course that helps prospects make a more informed purchase decision.
  2. Subscribe to an email marketing service like MailChimp or Active Campaign, and embed the opt-in form these services give you onto your website.
  3. Set the form up so that when someone completes the it, they are automatically emailed your giveaway. Then, as your list grows you can choose to manually send broadcast emails to the entire list with special offers, helpful tips or useful news about your business.

Pro-Tip: If you think email marketing is dead, then lose that attitude. It’s holding you back. Any marketing done well, that’s helpful by nature, will be welcomed by the recipient.

That’s my 3-steps to getting your first 153 email subscribers.

To help you bring this low-cost marketing idea to life, here’s some additional resources:

How to write high converting emails

9 irresistible incentives to grow your email list like crazy

As always, you’ll find more marketing inspiration in my popular marketing text The Boomerang Effect.

So, what have you got to lose?

WHYGTL

The post 3-Steps to getting your first 153 email subscribers appeared first on Small Business Big Marketing.

Source: Small Business Big Marketing (Original

Google Alerting Business Owners to Recent Questions in the New Search Dashboard on Mobile

Google Q & A has been one of the most problematic recent introductions because the questions can so readily impact the reputation of a business.

And even more problematic because there is not active notification of the business owner that a new question or answer exists and these questions are not yet visible on the desktop although there have been lots of sightings of them on the desktop in the wilds. (To view these on the desktop read this article: Hack: Seeing Google Questions & Answers on the Desktop).

While it is possible to get in front of the Questions with a good plan, a partial solution seems to be at hand with the new Google Dashboard in Search on mobile where there is a very clear indication of the existence of a new question:

When the business owner clicks on “Respond” they are taken to this screen and offered the opportunity to provide and answer. Perfect? By no means but a small step for the SMB for sure.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.

Source: Understanding Google Maps & Local Search (Original

Google “Hustling” the Business Dashboard in Search

In one of a long line of recent (and approaching spammy) GMB related emails, Google has started sending out emails educating owners of verified businesses that they can now “Meet your new dashboard on Google Search”

When clicking the email call to action it takes the user to interact with the new(ish) mini dashboard visible on a brand search when they are logged in. There the user is presented with links to go into the Google My Business dashboard or given specific tasks that need to be done.

This is typical of what a business owner would see in the search results:

Between the many new, free features over the last 6 months (Posts, Websites, Chat, Q&A, API 4.0, Appointments…) and the incredible barrage of emails from the GMB, there seems to be an all out effort to attract businesses into the dashboard. The features rolled out seem to each appeal to a different subset of users from bricks and mortars to agencies all with the same focus of getting the SMB back into the dashboard to keep their data up to and (one presumes) buy some AdWords Express or HSA ads.

Ad it seems to be working. In the recent earning call “Google Chief Executive Sundar Pichai told analysts that efforts to attract “both large and small advertisers” around the world were paying off, especially in Asia, where sales rose 29 percent to $4.2 billion”.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.

Source: Understanding Google Maps & Local Search (Original

Why am I on your media list?

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media.

At least, that’s according to the emails regularly hitting my inbox.

Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”.

This is both useful and instructive for me – but also disheartening.

It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more.

But it’s disheartening because it shows the poor state of some media distribution lists. I am not a tech journalist – therefore why send me tech media releases? I am not an industrial relations journalist – so why send me … you get the picture.

Now, this post is not intended to give journalists fodder to complain about the public relations industry. Indeed, journalists shouldn’t quickly point the finger. One reason for this is – many of the culprits behind these misdirected emails are former journos who have leapt into PR. And that’s not all. Some of the senders are in fact, the media. The news media does indeed have its own PR professionals in-house (as it should, as any profit-making business competing against other brands) and my email address has made its way onto their distribution lists.

Pitching stories to media is one of the mainstay tasks of many PR consultants, and having great media lists is vital to surviving in the industry. And if you have multiple clients – running very different businesses, with different target audiences and objectives in mind – you’ll have a wide variety of media you want to pitch to. That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on.

Media lists become more difficult to maintain because of the volatile nature of journalism – for example, journos changing their role or their beat or jumping to another outlet; or leaving the industry altogether.

So, media list maintenance is relentless, detailed work. It takes time.

Unfortunately, time-poor PR practitioners can be tempted to subscribe to media databases or to purchase media lists, from all sorts of sources. Some media databases are outstanding. Some are out of date, and far less accurate and targeted than they’d like. I’ve seen media databases which include the names of journos I know have retired years earlier.

I don’t use an external media database. To be honest, one factor is the cost.

So how do I pitch on behalf of my clients?

I research their sector, and research journalists and outlets who tend to cover my clients’ type of stories. It means subscribing to media, being a regular, loyal media consumer, and connecting to journos wherever you can in spaces like social media.

And I don’t do ‘email blasts’ or send media releases to a list that may contain 100+ email addresses. It’s too hit and miss. As evidenced by the many media releases sent to Prakky, which are deleted seconds later …

Source: Prakkypedia (Original