Google’s definition of high-quality content. Do you have to change your web pages?

Weekly SEO news: 31 October 2017

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Google’s definition of high-quality content. Do you have to change
your web pages?

Google continues to say that
high-quality content is important if you want to get high rankings. To
better understand Google’s idea of high-quality content, Google’s
guides for their own projects can help.

create high quality pages

What exactly are
these guides?

Google published several documents
that show the requirements for Google’s own products. For example, the Google Developer Documentation Style Guide
provides a set of editorial guidelines for anyone writing developer
documentation for Google-related projects.

In addition to the documentation
guide, Google publishes guides for HTML/CSS, JavaScript
and Java.

How can this
help your own website?

The guides describe Google’s standard
for their own content. It’s very likely that Google will think that
your web pages are high-quality pages if they meet these standards.
Here are some key points from the documents:

for your content:

  • Aim for a voice and tone that’s
    conversational, friendly, and respectful without being overly
    colloquial or frivolous; a voice that’s casual and natural and
    approachable, not pedantic or pushy. Try to sound like a knowledgeable
    friend who understands what the reader wants to do.
  • Use
    standard spelling, grammar, punctuation and capitalization. Write short
    and concise sentences that are easy to understand.
  • Use
    descriptive link texts, i.e. “download the user manual” instead of
    “click here”. If you link to other websites, make sure that these
    websites are reliable and respectable.
  • Avoid
    buzzwords and technical jargon. Don’t use exclamation marks, except in
    rare really exciting moments.
  • Consider
    numbered lists and bullet lists to structure your content.


  • Use tables and lists when
    appropriate. Only use tables when you have multiple columns of
  • Use
    optimized .png files or SVG files with ALT text for images.
  • Use
    HTTPS to embed resources such as images, media files, CSS and scripts
    on your pages.
  • Use
    HTML to structure your page and use CSS to style your page visually.

How to optimize
your pages

There are many things to consider if
you want to get high rankings on Google and other search engines. In
addition to the things above, you should check your pages
for other technical things that can have a negative influence on your
rankings. After that, optimize your pages
so that they get high rankings for the right keywords.

The tools in SEOprofiler help you to
get better rankings on search engines. If you haven’t done it yet,
create your SEOprofiler account now:

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Internet marketing news of the week

GoogleGoogle: your location now
determines the results

the official Google blog, Google
announced that their local results will be delivered based on the IP
address of the searcher from now on. […]

Typing the relevant
ccTLD in your browser will no longer bring you to the various country
services. This preference should be managed directly in settings. In
addition, at the bottom of the search results page, you can clearly see
which country service you are currently using.”

do not remove old content or archived news stories

has become a trend  by SEOs
to remove older content, especially older content on a news sites,
where sites remove content rather than simply archiving it. […]

Illyes from Google […] had an explicit warning – if you remove this
older content, you will lose traffic […] You can redirect that page
somewhere, which would be more relevant in your mind, but I typically
disagree with that as well, just like you for the same reasons.”

Gary IllyesGary
Illyes: Google’s mobile-first index has rolled out for some sites
& will be implemented very slowly

Illyes said the purpose of
rolling it out to a limited number of sites is to test it more. The
tests seem to be going very well, and it will gradually roll out to
more sites over time. He said the rollout will go incredibly slowly,
and Google will communicate the process to webmasters along the way.

also has a blog post in the works that will be published at some point
helping webmasters and SEOs understand the process. The company won’t
provide a timeline or ETA for the rollout or the blog post, but Illyes
confirms they are on the way.”

search algorithm update coming?

are seeing quite wild swings
across all sites. I know there are quite a lot of these predictions
around here these days, and yes i do appreciate that updates are
happening almost all the time (thank you very much) but this does look
like some sort of “larger than a normal day” type update.”


  • Google: potential spam issues
    with changing article dates.
  • American Express to launch a prediction engine based
    on purchase data.
  • Chinese search engine Baidu announces third quarter 2017
  • Customer reviews: The not-so-secret SEO
  • How to diagnose a Google Fred penalty
    (quick tips and facts).

Source: Free Weekly Search Engine Optimization SEO News (Original

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