What Pinterest’s Hashtag Announcement Really Tells Us

Pinterest recently announced that hashtags are now a working feature on the platform. The announcement will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant users. 

The focus of the announcement is clearly rested on users, however, the clear winner here is Pinterest. 

Worst case scenario, Pinners don’t utilize the feature similar to what occurred with the rollout of the feature by Facebook

The difference here is that for Pinners, utilizing hashtags on the platform is not too foreign of a concept, as tagging is the common practice on the network.

With many winning scenarios possible, the announcement updates actually provide some indication of what Pinterest would ideally like to see happen with Pinterest hashtags:

1. Pinners are recommended to utilize “no more than 20 hashtags” and to be descriptive as possible.

What this really tells us:

Pinterest would like a robust dataset offering per pin, but has likely figured out internally that anything beyond 20 hashtags is territory of the non-relevant. Building out robust search capabilities by utilizing the behaviors of social media users is tricky, and instructing Pinners to be succinct, yet descriptive, is a strong boundary to establish.

2. Recommended hashtag use has been split into 2 categories: ‘timely’ and ‘evergreen’.

What this really tells us:

Pinterest wants what Twitter and Instagram have struggled with: getting usage of both. Twitter is ‘of the moment’, with examples of “evergreen” hashtags being the ones that occur weekly (i.e. #MondayMotivation). Instagram has more success with both categories than Twitter, but the #blessed users do have their staples that they primarily stuck to. 

Pinterest has the chance to generate more even distribution with this direction.

3. Promoted Pins won’t show up in Hashtag feeds yet (mostly)

What this really tells us:

Pinterest wants to see if Pinners will actually use the feature, plain and simple.  Pinterest is more inclined to test and learn, as opposed to dropping a new feature and going straight to ads. Thus, Pinterest wants the data to support the additional targeting that advertisers will require. 

Getting their toes wet, however, is where the “mostly” comes into play.  Brands can put hashtags on an organic post which they then promoted and there’s a chance that pin will be distributed in the hashtag feeds.   

Hashtags are nothing new, but for what Pinterest is trying to build, it’s worth paying attention to. As the platform continues their announcements it’ll be interesting to see what they’re really telling us. 

It’s clear that although the announcement is user-focused, Pinterest is hoping for a big #win on the platform.

Source: Social Media Today (Original

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October

If you own a website that hasn’t yet been converted over to HTTPS, Google has an unpleasant surprise coming for you in October.

Starting October 2017, Chrome (version 62) will show a “Not secure” warning when users enter text in a form on an HTTP page or when they view any non-HTTPS page in Incognito mode. The alert will appear to the left of Chrome’s address bar, as shown below.

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October | Social Media Today

Up until now, the “Not secure” warning only appeared on non-HTTPS website pages that accepted a username and password or credit card. Now every non-HTTPS form and all non-HTTPS pages viewed in incognito mode will have this warning.

Google’s been pushing for a more secure Internet for some time now, and this warning ramp up is their latest way of nudging website owners into the fully converted camp.

What Is HTTPS?

HTTP stands for HyperText Transfer Protocol. It’s the communications protocol which allows networked devices to talk to one another. HTTP defines how network messages should be formatted, sent and interpreted and every addressable piece of content on the Internet uses HTTP.

HTTPS stands for HyperText Transfer Protocol Secure. Communications between two interconnected HTTPS devices is encrypted and therefore much harder for third parties to interpret, alter, and/or delete.

How Can You Tell if Your Site Has Been Converted?

There are several ways you can tell if your website has been converted over to HTTPS.

The easiest is to ask your website developer – he or she can tell you whether the site has been completely converted over to HTTPS.

A second option is to register your website with Google Search Console (previously Google Webmaster Tools). It’s a free Google web service which offers many benefits, including the ability to receive notifications from Google.

In August, Google started notifying registered website owners with non-HTTPS content if they were going to be impacted – here’s an example notification.

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October | Social Media Today

A third option is to open a browser and view your website. Look at the address bar in the top left-hand corner. Do you see a green padlock and the word “Secure” like shown below? If yes, this page of your website has been successfully converted to HTTPS.

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October | Social Media Today

If you see something like below (no green padlock and the words “Not secure” in grey), your content is still HTTP (or partially HTTP) and the grey “Not secure” wording will soon turn red.

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October | Social Media Today

The downside of this approach is that you have to view every page on your website one-by-one before you can be sure they’ve all been converted successfully. It’s not at all uncommon to see partially converted content and websites.

There are other tools (like Jitbit and Screaming Frog) which you can use to scan your website and highlight pages which have not yet been converted, but the problem is not every file / URL needs to be converted.

For example, if your site’s linking out to an external resource, that file doesn’t have to be HTTPS in order for your page to display green.

Unless you’re intimate with the technical details of your website, it’s probably best to ask your website developer or to register your website with Google Search Console.

What Does All This Mean For Website Owners?

It means if you’ve not converted your website over to HTTPS, starting in October 2017 incognito visitors are going to receive a warning every time they visit your website.

GlobalWebIndex estimates that 46% of international website users use private (incognito) windows for browsing, so you can expect roughly half your audience will see the warning.

Non-incognito visitors will receive a warning only if they interact with one of your forms. If you use a non-HTTPS order, contact us, subscribe, unsubscribe, download, and/or any other type of form on your website, expect visitors to soon see this warning.

You’re Not Alone

Moz, an SEO tools provider, recently reported that roughly half of page 1 Google search results are HTTPS. That means you’re not alone if your website hasn’t yet been converted. It also means website visitors have lots of other options when they’re searching, and you’ll potentially remain at a disadvantage until you do.

Which camp are you in? What’s holding you back?

Source: Social Media Today (Original

Making Great Choices With Roger Martin – This Week’s Six Pixels Of Separation Podcast

Episode #586 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

A legend in the world of business, leadership and management. A true legend. That is a fact when it comes to Roger Martin. Roger has published over ten bestselling business books, the most recent of which are Creating Great Choices (with Jennifer Riel), Getting Beyond Better and Playing to Win. He is known as being one of the individuals behind the inception of concepts like "design thinking" and "integrative thinking." He’s an academic (the Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship at the Rotman School of Management and the Premier’s Chair in Productivity & Competitiveness. From 1998 to 2013, he served as Dean as well) and deep thinker (he has written a ton of article for Harvard Business Review and placed third on the 2013 Thinkers50 list. When big companies need to think differently about innovation and strategy, they turn to Roger. In this episode, we discuss his latest book, Creating Great Choices, on integrative thinking and the current business landscape. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #586.

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Source: Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Mirum (Original

Google’s iOS App Can Now Filter Search Results by Date by @MattGSouthern

Google’s latest update to its iOS app allows users to filter search results by date range.

Here is the info included in the changelog:

I tested it out and it works exactly as advertised. You’ll find the “Tools” option toward the end of the option bar after you search for something.

After tapping on “Tools” you will see another bar appear underneath with filtering options.

Tap on “Any Time” to filter your search results by a predefined date range.

Here are the options there are to choose from:

Tapping on a date range will then render the search results again with your filter applied.

The new set of search results will be automatically sorted by relevance. If you want a true chronological listing of search results, tap on the button and select “Sort by Date.”

As you may have noticed in the screenshot, there are a couple of other filtering options available.

There’s also the option to search by country, and tapping on “All Results” gives you the option to conduct your search verbatim.

Of course, filtering search results by data or by country is not a new thing, but it is new to Google’s iOS app.

Those who search only via the app, and not a mobile browser, may not have ever known the feature was available.

Now casual and power searchers alike can do more without having to leave the Google app.

Source: Search Engine Journal (Original

How to Turn Your Instagram Profile into a QR Code

We live in world and a social web that is a whirlpool of innovation and creativity.

Every day via the blogs I read, the tweets that I glimpse and the emails that arrive in my inbox, I see an array of ideas that makes my head spin with amazement.

How to Turn Your Instagram Profile into a QR Code

Who would have thought that an online pinboard would attract nearly 20 million people a month sharing photos. It sounds like an idea that could have originated after a few drinks down at the local bar!

That is a social media platform called “Pinterest“.

Who would imagine that a social mobile app that can be shared from your phone to Facebook and Twitter, would attract 40 million users a month in less than 2 years, have a library of over 1 billion photos and then be bought by Facebook for $1 billion.

That app’s name is “Instagram“.

Who could have dreamed that a social media platform that allows you to upload your PowerPoint business presentations ( 9 million to date) and publishes them on the web for all to see would attract 29 million unique visitors a month and be snapped up by LinkedIn for $118 million.

This is a social media site called “Slideshare

Sometimes the simplest focused ideas are the best and those ideas are increasingly in the mobile and social innovation ecosystems.

The Social and Mobile Media Addiction

We live in a world where we are can’t get enough of our mobiles and social networks where we publish media in all its formats that continues to define us and displays our lives to the planet of 7 billion people.

A startup called scan.me founded by Garret Gee, Kirk Ouimet and Ben Turley in 2011, was based on the concept of simplifying the creation of QR codes using a mobile iPhone and iPad app.

The idea was to use simple online and mobile tools to give users a better option for scanning QR codes, and to offer a polished option for businesses that wanted to create those codes.

In its first 12 months Scan.me had 10 million downloads!

How to Turn Your Instagram Profile into a QR Code

Scan.me has just decided, for a bit of technological fun to create a  “ScantoGram” website that turns your “Instagram Profile” into a QR code.

Here is the Jeff Bullas ScantoGram which I created.

Jeff Bullas scantogram

Stage 1: Scan to Gram

Scan to Gram has just been created and they recently did this at a company hackathon where they built out the super-super simple web app.

It allows a user to create a page with Instagram-ified QR Codes, which allow an auto-follow on Instagram.

As an example:

  • Say there are 15 Instagrammers whose content blows you away.
  • With Scan to Gram, you can create a page to share those 15 people’s content.
  • You’ll then have a site, (eg. http://ift.tt/2x5q0OV) that you can share with others, and that will be filled with Instagram-ified QR codes.
  • As you mouse over a profile the image flips and the QR code is revealed which you scan with your mobile scan.me scanning app.
  • Anybody who scans those QR codes using a QR code reading app will auto-follow the person on Instagram.

To view my Scan to Gram website to see how it works click here.

This website is a bit of fun but it provides an insight into what potentially can be done.

They have much bigger plans to take the technology to a new level of social engagement.

Future Stage 2: QR Codes Meets Social Commerce

This is where scan.me says it will get super-exciting. They are planning to marry QR Codes with social commerce.

They haven’t revealed anything more than that at this stage and their simple Scan to Gram example and it may get your ideas and creative juices flowing.

The Scan.me venture is being taken very seriously and is getting some attention from the big boys in Silicon Valley.

In February Google Ventures and Shervin Pishevar’s Menlo Talent Fund invested $1.7 million in Scan.me.

So take a mobile app, make it social add some media and keep it easy and you never know what may happen

I will bring you more of this as it happens

What about You?

Are you adapting to this social mobile revolution.

How do you think social commerce will evolve. We are seeing glimpses of how it is panning out on Pinterest.

How will a social commerce QR code ecosystem pan out.

Look forward to hearing your thoughts.

More reading

The post How to Turn Your Instagram Profile into a QR Code appeared first on Jeffbullas’s Blog.

Source: Jeffbullas’s Blog (Original