One of Google’s Biggest Mistakes Was Naming Algorithm Updates by @askreinhart

When I began my career in digital marketing, I had a tough time describing what I did to other people. SEO wasn’t a known profession back then, and it certainly wasn’t something that you could easily bring up in conversation.

I remember the weird looks, the fake head nods, and the smiles from people acknowledging that I did something they hadn’t heard of, but politely not wanting to admit it.

As the years went on, things changed. People know what SEO is now, they care about it, they are worried about it, they are held against numbers that depend on it — it’s a thing. All because it was given a name.

When something doesn’t have a name, it’s not real, and as most things at their humble beginnings, SEO was no different. No one was worried about it, it was just this thing they had heard about that may or may not affect them sometime in the distant future.

Now it has a name. And everyone is interested in this set of rules and activities that result in “free” traffic to their websites and helps their bottom line.

What’s in a Name?

So why the diatribe about the name of the profession?

I want to get the point across that when you give something a name you make it real, which gives it power — and the largest mistake Google made in SEO was naming their algorithm updates.


Because it made algorithm names a thing, which gave them an inordinate amount of power over this profession that still exists today.

Going back to the Boston and Florida updates in 2003, up until the Penguin 4 in 2016, we have enjoyed a host of memorable names that have been applied to updates, and with every update came confusion, anger, and message boards filled with hate for Google.

Matt Cutts, the former head of the web spam team at Google, stepped in and became the scapegoat for all the ire that webmasters felt toward Google. Cutts did his best to answer questions about updates, what they were, why they were doing this — to no avail.

People were mad at these updates.

They ruined businesses.

SERPs became less predictable.

In short, Google had made organic search harder.

SEOs lashed out at Panda and Penguin in comment sections across the internet and spent days and months digging into each nuance to try and find the reason why their sites dropped and cursed Google every step along the way.

People got lost in that anger and over-analysis, and ultimately spent more time in search of silver bullets than they did accepting the real reason they got hit by the shift:

Their site probably sucks.

When you think about the amount of time and energy that is wasted on a daily, weekly, monthly, and annual basis investigating Google’s algorithms and how they may or may not have affected a site, the picture is worrisome.

What everyone should be doing is taking that time and energy and harnessing it into making their sites better, not complaining in comment sections.

We’re only hurting ourselves because while analysis into traffic drops is necessary, we need to control how far we follow that rabbit down the hole — and for the past few years, we’ve all been Alice.

We need a different perspective on algorithm changes.

Looking at It from a Different Perspective

One of the more impactful statements that I have heard in the last couple of years on this subject comes from the CEO of my company, Seth Besmertnik.  He showed the featured image at the top of this post and said:

“There is only one algorithm that really matters. It’s the heart, mind, and soul of your customers.”

This really stuck with me. He has used it in several presentations since then, and I have even included it in a few of my monthly webinars, but that message has changed the way that I look at Google updating its algorithm:

Every algorithm update is a quality update.

Google hasn’t given an official name to an algorithm in quite some time, but folks in the industry have.

Pigeon, Possum, Fred, Columbus, etc. were never named by Google. They were all just labeled “Quality Updates.”

Folks in our industry took it upon themselves to give these updates a name, which gave them power and started the cycle of complaining and analysis paralysis all over again.

What if we all just thought about all algorithm updates as “quality updates” and not these separate entities that are working against us?

What if we took the changes in stride, and when we saw a decline we took action instead of going to comment sections, social media, or forums to complain?

A good example of this out in the real world:

I had a conversation with a friend the other day who was becoming increasingly worried about the shifts he was reading about from Glenn Gabe, president of G-Squared Interactive. He follows Gabe religiously and emailed me for advice on what he could do because he was seeing some fluctuations with his traffic.

I dug through his analytics and rankings and any other data I could get my hands on and realized that he had led me down the rabbit hole again. I then thought to myself, “this is an opportunity to change someone’s mind,” and I wrote him the following response:

I don’t see anything alarming, we are still up and pretty comparable to the previous weeks, so while tomorrow could look different, today we seem to be fine.

Have to look at your site through some blinders sometimes. Your site is not any other site on the web.  All the work you have done has been towards upping the quality of the site, which is why you have done well. All of these algorithm shifts are quality updates, regardless if they have a name or specific purpose or not. Try not to obsess too much over them, it’s out of our control and all we can control is how well the site is taken care of.

As long as you keep down that road, you’ll be fine. Ups and downs will happen, but algo shifts are like death and taxes, there’s nothing we can do about them, so we might as well not worry about it.

His response?

Well put. Thanks.

I caught up with him a few days later and asked him how it was going. He told me his fears were dispelled and he wound up writing five really killer blog posts that are already seeing a lift for a few niche products he offers in his space.

He stopped worrying about an algorithm update, and he instead spent that time in a more productive manner which improved the quality of his site.

This is how we should be spending our time.  This how I am telling my clients to spend their time.

If you are seeing declines when these shifts happen, you only need to do one thing:

Take a good hard look at your site and make it better.

Every update is a quality update, regardless of whether it has a name or specific function.

Stop spending your time searching for silver bullets and start making your site better.

Image Credit

Featured Image by Conductor. Used with permission.

Source: Search Engine Journal (Original

8 Ways to Measure Social with Google Analytics by @coreydmorris

The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations.

It has also raised deeper questions about performance.

Using Google Analytics, we have the power to go deeper to prove the impact and value of our marketing efforts.

We should never start the answer to a question months into a social media campaign with “I think” when we have the capacity to know the impact of digital marketing activities for sure.

Google Analytics can be a great source of deeper insights for the social media marketer.

This post will show you eight specific reports and areas to leverage for painting a clearer picture of how social media is involved in driving website traffic and conversions.

What is often overlooked when using Google Analytics is the full customer journey. By default, Google Analytics features “last click” attribution to conversion reporting which doesn’t show the full picture of how visitors are interacting with our websites.

1. Audience > Demographics & Interests

When running a social media campaign, we need to make sure we’re getting the right target personas to the website.

Not all clicks are the same.

When we look only at our social media platform analytics (Facebook, Twitter, LinkedIn, etc.), we’re just seeing engagement and clicks from their perspective. We don’t see what the visitors ultimately do when they land on our site.

Even with our best attempt at demographic and interest targeting, we aren’t guaranteed that the right people are clicking through.

Google Analytics allows us to see the basic demographic information, as well as interests, of our visitors. We can filter it down to social media traffic as a segment.

This is powerful information to ensure that our social media targeting is actually driving the traffic we expect and can help with insights for related audiences to expand our targeting.

2. Audience > User Explorer

To validate what we expect and assume in the customer journey, the audience user explorer is a great tool for drilling down to see how a sampling of visitors encountered our website.

While the users are anonymous and we don’t get full details, it’s still helpful to see how repeat visitors entered the site, navigated through it, and when they returned.

Using this info you can find patterns and challenge assumptions about how visitors engage with your content.

User Explorer

3. Conversions

Conversions can be configured for e-commerce sales, lead form submissions, email signups, sessions that include visits to a specific page, and other self-defined goals.

Like most reports in Google Analytics, we can isolate social media traffic as a segment to view conversions.

What is critical to understand is that, by default, when we look at conversions in Google Analytics, we’re seeing them classified by what source a visitor entered the site (direct, SEO, PPC, social, email, referral, etc.) when they met the conversion criteria.

This is the “last click” attribution model of giving credit to the source that the conversion actually happened. This doesn’t take into consideration if the user came to the site three times prior to converting and what the source of the first and second visits were.

In a lot of cases, we see that social media drives early visits in the customer journey even when it ultimately isn’t the source of the “last click” to the site that led to the conversion.

When we only look at last click we aren’t seeing the full picture and impact of all of the marketing channels.

4. Conversions > Model Comparison Tool

To help combat the short-sighted data view of last click attribution that Google Analytics defaults to, we can use the attribution model comparison tool.

It allows you to drill down into your conversion data by channel and switch the model from “last click” to “first click,” “linear,” and other options.

You can even import models from others or create your own custom model.

You don’t have to be a statistician to learn about the attribution model concepts and Google has links to some helpful content in this area so you can better understand how the different models impact your reporting.

Attribution Model Comparison Tool

5. Conversions > Assisted Conversions

Assisted conversions is an underutilized statistic and report. It has been around for years, but wasn’t as prominent until more recently when attribution became a digital marketing industry buzzword. It can be helpful in painting a complete picture of the impact of different channel sources.

Assisted conversions are credited when Google Analytics has tracked multiple sessions for a user prior to the conversion.

While the default of last click attribution is applied, it gives credit to sources that a user entered the site through in sessions prior to the final one where they took a conversion action.

For channels like social media, this is another valuable area where you can track how much social contributes as a source earlier in the customer journey.

If you’re running an e-commerce site and have revenue data in Google Analytics, you can see an actual dollar amount attributed to the source as an “assist.”

Assisted Conversions

6. Conversions > Top Conversion Paths

While assisted conversions is an aggregated stat for channels that drove visits earlier in the customer journey, it’s important to know what specific journeys or (as Google Analytics labels them) paths to conversion based on sessions.

This report is great at showing the specific combinations of sources driving visits to the site and frequency of the combinations.

You can really see how the customer journey is playing out in this report.

Conversion Paths

7. Acquisition > Social Reports

Google Analytics has added some reports exclusively focusing on social media. While you can find all of this information in other areas of Google Analytics by going into the separate reports and selecting social media as a filtered segment, it’s nice to have all of these preset and tailored to social traffic.

The reports include:

  • An overview.
  • Drill-down into specific social media sites that are sending traffic.
  • The top landing pages for traffic coming from social.
  • Conversions specific to social media networks.
  • The flow of users within the site showing how they engage with content once they are on your site.

These specific reports can provide valuable insight into whether your social traffic is meeting your goals once those visitors are on your site.

While some social strategies focus on engagement and brand awareness that stays on the social media platforms, if you’re focusing on getting users to your site, you’ll want to know as much as possible about what they do when they get there.

Social Reports

8. Benchmarking

The benchmarks report in Google Analytics is great because you can compare your traffic metrics to those in your industry.

You can even change the dropdown to different industries and segments and see how the numbers change.

Whether you operate in a niche or broad category, this tool is incredibly helpful for setting expectations and goals for improvement across different channels including social media traffic.



The key to reporting and showing our successes in social media marketing rely heavily on showing the full picture.

The true impact of social media can be known within the customer journey.

By focusing on the whole journey, and steps of consideration before a prospect becomes a lead or customer, we can get attribution right.

When we know what we’re measuring and where to get the data, we can create the reporting plan that is right for our needs to keep meaningful data coming to us and integrated into our mindset rather than having it all live in a place in the big data world that seems hard to find or too overwhelming to piece together.

 More Google Analytics Resources Here:

Image Credits
Screenshots by Corey Morris. Taken August 2017.

Source: Search Engine Journal (Original

8 Affiliate Marketing Myths That Are Holding You Back Financially

8 Affiliate Marketing Myths That Are Holding You Back Financially

Affiliate marketing is a funny thing – it’s something you can either fall in love with, or get overwhelmed by.

Defined as an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – ‘affiliates’ – to earn a commission by recommending the product to others, it’s mainly controversial because there are so many myths surrounding it.

If you’re reading this post, I’m guessing you’re ready to launch an affiliate marketing program for your blog or business – either that, or you’re looking to earn better money from your existing one.

So in this post I’m going to debunk eight of the myths surrounding affiliate marketing and online joint ventures – the ones that frequently cause problems for brands and businesses. It’s important to understand these myths if you want to improve your sales and leads, and start seeing bigger money land in your bank account, so buckle up for the ride.

Affiliate marketing is effective not just because you can determine the amount of commission paid to your partners, but because it’s holistic, meaning that it can be leveraged across all channels (whether it’s through paid search, referrals like Amazon, affiliate networks or other channels).

So here are eight crazy affiliate marketing myths that you need to avoid.

1. It’s too competitive!

Some people assume that affiliate marketing is just too competitive to make money and that there’s no way to create a profit because you have to be louder than everyone else in a crowded marketplace.

Actually, the opposite is true.

Competition is a sign of user demand, indicating that there’s tons of money to be made in the industry.

According to a report by Emarketer, total online sales in Australia are set to reach $32 billion in 2017 – up 18% from 2014. The proliferation of new technologies will only continue to fuel the increase in consumption, providing publishers and merchants with even more opportunities.

2. It’s only about niche product targeting

 It’s important to observe that many publishers rely on more than one product to sustain and grow their affiliate revenue.

Publishers need to be found to be profitable, which can be achieved using earned media (i.e., organic search and paid media channels through content), otherwise, targeting very niche products which aren’t found will set you back from day one.

So this is a big myth, as it’s only after you’ve found and have your own following that you can create a program that advertisers will demand and consider partnering with.

As an advertiser, you should take the time to get to know your publishers. This can help with creating flexible incentives for their audience, which can be mutually beneficial.

3. Affiliate marketing links aren’t good for SEO

One of the primary concerns for affiliate marketers is about link placement on their sites from an SEO perspective, given Google’s link scheme guidelines. The myth goes that websites may be penalized if they have a paid link from another site.

This is not true.

It’s important to understand that all SEO guidelines are proportional to the clout of your business (with both a user and commercial intent in mind). For example, if you had a new low-on-content e-commerce or blog site that was plastered with different advertisement links to external sites and prevented users from either reading a blog post or making a purchase, then sure, that site may be deemed untrustworthy and penalized. However, if you’ve got a well-built up site, it’s hardly overusing ads.

There are also technical parameters that you can incorporate into your affiliate marketing process as standard to prevent paid links from being crawled. These include:

  • Using a masked URL or a tracking URL for campaign tracking
  • Implementing a 302 redirect for all affiliate links to the site
  • Including a disallow line command for the URL path you’re using within the robots.txt file
  • Inserting a ‘no follow’ link attribute across all affiliate URLs

Ultimately, an affiliate site needs to be promoted and maintained, just like any other high-quality site.

4. People who use coupons don’t spend as much

We’re not talking about your grandma’s coupons here… these are coupons for the online community.

You can increase your customer’s basket value by providing them with the deal they are looking for and understanding that people who are looking to spend more are always going to go for an attractive offer.

A good tactic is to look at what your average order value is, round it up and then offer a percentage off this amount (for example, 5% off a $50 purchase or 10% off a $100 purchase).

Whatever your customers spend, make sure you’re offering them a discount and make them feel like they’re getting a good deal. It’s a core component of affiliate marketing.

Even if customers are already active on a dedicated coupon site, you can check that you have better deals than your competitors. This can encourage previous buyers to make another purchase and also attract new consumers.

5. Previous buyers can’t be persuaded to make a repeat purchase

As mentioned above, everyone loves a great deal. But if you’ve read stats about decreasing customer loyalty online, you might be convinced that previous buyers won’t return to your site. This is another myth.

When you think about it, someone who has purchased on your site after seeing a good deal is more than likely to purchase on your site again. The game-changer in this is actually how you personalize coupons and create better recurring user experiences.

A great example is offering customers a discount code on a special occasion, like their birthday, that’s exclusive to them and therefore likely to get used.

6. Offering people incentives to sign up to your newsletter won’t work

Emails have a longer content shelf life than paid ads in general and are more trustworthy because they’re a permission-based marketing scheme. According to Get Response, if you’ve got a big mailing list, and your email open and click-through rates are either reaching or exceeding the benchmarks (see the below image). That means you’re probably an excellent candidate for offering incentives through email marketing.

But should you? Maybe… it all comes down to credibility, credibility, credibility. If you can prove that the ads aren’t shaping the content that you’re sending out, that you have clear user guidelines and that you aren’t taking advantage of your authority, then this could be an extremely scalable avenue – especially if you work with affiliate networks.

Leading publisher powerhouses such as BuzzFeed increasingly put product affiliate links into their newsletters and are reaping the benefits of their blended content commerce monetization strategies – for instance, their yearly Christmas gift guides.

7. You need to have managed many affiliate programs to succeed

Charles Ngo, a prolific affiliate marketer, rolls his eyes when newbies ask him questions such as, ‘How do I get started?’ or ‘What tracking tool should I be using?’ It’s always nice to have a coach or mentor, but there’s so much information online, from YouTube videos, blogs and guides to offline events (including meet-ups) that you can take advantage of if you just open your eyes.

Once you have this, it’s all about working to build relationships and improving your affiliate product until it reaches the ‘aha’ moment to generate new and returning customers.

The difference between a good and a great affiliate marketer is not how much you know (although you need to know the basics), it’s how well you can execute your program. There are times when not having the right setup, expectations and conviction can hold you back from succeeding, but this is no reason to be discouraged. You only reap the rewards from what you sow.

8. Affiliate networks can make you rich quickly

Just like all other channels, affiliate networks and affiliate marketing programs – especially new programs – take time and effort. If you were thinking that all you would need to do is set up a site, choose an affiliate program or network and then get on your way, well, I’m sorry… but you’re deeply mistaken.

Affiliate marketing relies on bringing the right partners and fostering the right relationships. Do this by:

  • Bringing on new partner programs
  • Seeking out better and more effective partnerships
  • Devising a content strategy for up-to-date and fresh information
  • Effectively promoting these programs

At Commission Factory, we tell our clients that it takes anywhere from three to six months to gather enough data to see the effectiveness of our client campaigns and strategic suggestions on improving the return on ad spend. So think at least a few months ahead.

Wrapping up

Can we stop spreading these affiliate marketing myths, please?

I get excited thinking about how we can make the industry stronger and better; one where these myths do not cause brands and businesses to pass on these kinds of programs.

Get the foundational knowledge, put in the hard work and, if necessary, get some advice or help. You’ll be well on your way to improving your sales and leads by setting up a solid affiliate program.

Please share this article to help destroy these myths, and let me know if you think there are any I’ve missed!

Guest Author: Zane McIntyre is an Australian affiliate marketing veteran with 12+ years experience in affiliate marketing. He is the CEO and co-founder of Commission Factory.

The post 8 Affiliate Marketing Myths That Are Holding You Back Financially appeared first on Jeffbullas’s Blog.

Source: Jeffbullas’s Blog (Original

Is Amazon The Creepiest Company In The World?

Today we celebrate ghosts, ghouls, goblins, witches, monsters and… Amazon?

Happy Halloween! Get ready to sugar overdose on mini Snickers bars! In anticipation of this year’s Halloween festivities, I am always regaled with tales of how prepping for Halloween has become – almost one hundred percent – an online shopping experience (mostly on Amazon). From discounted bulk candy to more unique costumes (we need to one-up the neighbor’s kids) to lawn decorations. Amazon not only makes this experience easier, but it also makes it hyper-price competitive, as businesses fight for your business. This is different from the limited selections that most of us were forced to face based off of geography, and our local merchants’ non-desire to stock extensively for this here today/gone tomorrow holiday. 

That’s not what makes Amazon extra-creepy this year.

Amazon is not what most consumers think it is. It’s true that Amazon makes it increasingly easy to get what you want quickly and for a great price, but that comes with a price. There’s a famous turn of phrase: "if you can’t see the product, then you are the product." Well, Amazon has pushed this phrase to Orwellian levels. For Amazon…

"You can see the product… and you are still the product."

Here are just some of the creepiest developments from Amazon in the past short while that should make every brand, marketer and consumer pay attention:

  • Creepy Voice. Did you know that Amazon’s Alexa (voice platform and connected speaker) can now recognize different voices? Yes, your Echo can now learn the many different voices in your family/office to deliver a more personalized experience. Amazon is listening to your every conversation… and knows who is speaking. It’s still early days for this technology, but imagine the data and privacy implications here. Source: Amazon’s Alexa can now recognize different voices and give personalized responses.
  • Creepy Front Door Access. Last week, Amazon announced, Amazon Key. Starting soon, if you are an Amazon Prime member, you can pay $250 for an assortment of home automation tools (a new deadbolt for your door, a security camera and special mobile app) that enables you to open your door, and allow anyone delivering an Amazon package to leave the package inside of your home. Sure, let the strangers on in! Source: Amazon Is Betting on In-Home Deliveries to Win Over Prime Users.
  • Creepy Paying Them Shop. Speaking of Amazon Prime, has anyone really thought about what this is? Sure, Amazon Prime is wrapped up with "free" content (movies, TV shows, books, magazines, etc…), but the real story here is that people (actually, 90+ million customers) are paying Amazon over $100 per year for priority shipping and other goodies. Yes, we’re paying them for the privilege to shop with them. What other retailers can truly claim this? Source: With 90 million subscribers, Amazon Prime might be one of Jeff Bezos’ best ideas yet.
  • Creepy Instant. Next day delivery? Same day delivery? In the new few hours delivery? Every time that Amazon experiments with how to get products to consumers faster, every other retailer in the world is flummoxed. Well, Amazon is now tinkering with Instant Pickup in the US. This is currently being tested at five college campuses, but Amazon plans to expand this program out. It’s pretty simple: Order something (anything) and within two minutes, it is ready to be picked up at a nearby locker that consumers can access with a barcode. Amazon is taking impulse and snacking purchases to a new level. Source: Amazon adds ‘Instant Pickup’ in U.S. brick-and-mortar push.
  • Creepy Drugs. Amazon is currently looking at how it can disrupt the pharmacy business. Everyone would agree that the business of selling prescription medication is ripe for disruption, and Amazon has a beat on how to do this. With it will come legal and regulatory challenges, but nothing seems to stop Amazon. Think about the additional layers of personal data that Amazon will then have on their consumers, as they move from the bookshelf and living room to kitchen and bathroom and then right into your medicine cabinet. What won’t Amazon know about you? Source: Is Amazon getting into the pharmacy business? This is what you need to know.
  • Creepy Advertising. When we think of the duopoly that is digital advertising today (namely, Google and Facebook), many media pundits struggle to see if another media player can knock one of those two from their perch. A more likely scenario might be a third horse in the race. Before you guess who it might be (Snapchat? LinkedIn? Twitter?), think about Amazon. While nobody knows just how big Amazon Media is (several billion dollars per year, is anybody’s best guess), make no mistake about it, Amazon has one of the fastest growing and deeply efficient media programs that most of us in marketing have ever seen. Amazon’s customer profiles enable them to know and target advertising in a profoundly powerful and different way. Can Amazon break the duopoly and turn it into a game of three? As creepy as that may sound… it can (and probably will). Source: How Amazon is selling ad buyers on its growing advertising business.
  • Creepy Robot Army. We have all seen the robotic prowess and dance that Amazon’s robots go through to get something into our grubby little hands. Their development, research and development of robotics doesn’t end in their warehouses. Whether it’s drone delivery, home automation tools or the Amazon Robotics Challenge, make no mistake about it, Amazon has the power, resources and capabilities to be the true leader in robots. No, we’re not just talking about Roomba-like robots either, but the stuff that we see in the science fiction movies of today. Source: Amazon Is Quietly Building the Robots of Sci-Fi–Piece by Practical Piece.
Boo! Are you scared yet? Creeped out?

There’s much more to be creeped out about, but you get the idea. Think about the power of Amazon Web Services, how much it is powering the tools of the Web today, how much understanding it has around our usage and where our interests lie. Think about how the one app that millennial can’t live without isn’t Instagram or WhatsApp… it’s Amazon, or how you will soon be able to walk into an Amazon store, pick up an item and walk out of the store with it (no more cashiers). With all of this, Amazon has become increasingly better at anticipating what you might buy, as it works behind the scenes to get items that you "should" be buying soon to a distribution center closeby. 
Don’t be scared… it’s technology… it’s progress… if it’s something consumers don’t want, it dies.

Amazon is a business. Maybe the biggest business. It is constantly changing, upgrading, testing and learning, and while everything won’t be as sweet for them as that bag full of your favourite chocolate mini bars on this scariest of scary days, it’s hard not to see just how creepy the company can be. At the same time, Amazon is a beloved brand. Most consumers can’t imagine retail, shopping or even watching a movie without them. And, while this article was riffing on "creepy" in keeping with the theme of Halloween, I’m a massive advocate and fan of the brand (including its founder/CEO, Jeff Bezos).
Amazon will continue to amaze us… and even though it can feel creepy at times, it’s equally astonishing. 

Happy Halloween!



Source: Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Mirum (Original

Amazon Deliveries Inside Your Home And More On This Week’s CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It’s not a long segment – about 10 minutes every week – about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you’re interested in hearing more of me blathering away about what’s going on in the digital world. I’m really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • Happy Halloween to one and all (and, let them eat candy!).
  • Everyone thought it was insane that we would use our mobile device to summon strangers and get into their cars. Uber and Lyft are explosively huge business models. Now, Amazon is racheting up the creep factor by allowing strangers into your home to for true in-home deliveries. Amazon Key is no April Fool’s Joke. It’s a home automaton kit that equips houses with a smart lock, a security camera and a mobile app that for $250 allows delivery staff to drop off packages inside your home. It will launch November 8th and will only be available to Amazon Prime members.  
  • Just how big is YouTube these days? New data came out last week, and it’s staggering. Everyday, 100 million hours of YouTube content is viewed on TV sets (not smartphones or computers… that’s a different number). For comparison, YouTube says that on any given day, users watch just over one billion hours of video content, meaning that TV viewership now accounts for about 1/10th of all YouTube viewing. The number of living room views doing this was up more than 70% year-over-year. In short: YouTube is taking over the TV.
  • App of the Week: Cliffhanger – Chat Stories.


Source: Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Mirum (Original