The Ultimate Listing of Paid Influencer Marketing Solutions

The Ultimate Listing of Paid Influencer Marketing Solutions

The Ultimate Listing of Paid Influencer Marketing Solutions | Social Media Today

The below technology vendors were part of the native advertising technology landscape research presented at the beginning of the year. One of the categories that falls under the native moniker is paid influencer marketing or influencer advertising.

There are plenty of earned media influencer marketing solutions out there that merely identify influencers and/or track them. It’s then up to the brand to reach out and pitch them on why they should participate in an influencer program.

These solutions are different. They facilitate some type of quid pro quo transaction. It’s typically monetary in nature, but it can also include products, services – or even Amazon gift cards. Some of these vendors have global reach, while others are more regional or hyper-local. The technology providers below offer turnkey self-service up to, and including, white-glove service.

  1. adMingle – Connects brands and influencers globally
  2. Adproval – Connects brands with social media, blog and video influencers. USA.
  3. Blogsvertise – Connects brands with bloggers for sponsored blog conversations. Global.
  4. BrandPlug – Connects brands with influencers. Pay per impression pricing. Global.
  5. Content BLVD – Contects consumer product brands with YouTube influencers. Global.
  6. Izea – Platform for marketers to discover influencers, pay them and manage workflow of content. Global.
  7. Linqui – Has over 100K “power-middle” social media and blogging influencers. USA.
  8. Markerly – Platform for brands to build their own influencer network via campaign management and CRM. White glove service. Global.
  9. Megan Media – Platform for custom content delivery, influencer activation and digital media campaigns. White glove service. Global.
  10. Peadler – Connects local businesses with influencers. Pay using rewards – products or services. USA – major metros.
  11. Style Coalition – Connects brands with lifestyle influencers. Includes analytics and content tracking. Global.
  12. Sway Group – Connects brands and agencies with the largest network of female bloggers on the web. Full service influencer management. Global.
  13. Bideo – Connects brands with influencers, journalists, vloggers, musicians. Global
  14. BrandBrief – Connects brands with influencers. Fashion, beauty, food, wellness, tourism, gyms. Mobile interface. US, UK, Australia.
  15. Buzzoole – Connects brands with influencers. Pay outs in discounts, offers, credits and Amazon gift cards. Global.
  16. Nevaly – Connects brands with influencers. Gaming and mobile only. Global.
  17. The Flux List – Connects brands with influencers using their proprietary FLUX Compatibility Index.
  18. Liquid Social – Connect brands with social media influencers. Pays influencers for shares, clicks and views.

Influencer marketing is really hot right now, but unfortunately, most of my fellow talking-heads are writing exclusively about earned media when it comes to this topic. Paid media, or influencer advertising, is often not discussed in ‘thought leader’ circles.

Brands are beginning to figure out that the ‘publish and pray’ model of last decade doesn’t drive the KPIs they need today. As a result, some marketers are beginning to ask for, and receive, content distribution budgets.

This is where the above vendors come in. Earned media is great, but it can be very time consuming and may not work. These solutions cut through the pitching and the research and allow brands to get to work almost immediately on content promotion via influencers. 

via Social Media Today Read More…

5 Ways to Encourage User Generated Content on Social Media

5 Ways to Encourage User Generated Content on Social Media

When surveyed, 85% of users find visual user generated content (UGC) more persuasive than brand photos or videos. That’s why user generated content is considered content marketing gold.

Yet, despite the fact that most customers trust user generated content more than the brand content, many businesses don’t know how to encourage their fans to create UGC.

More than 50% of consumers think that brands should provide some guidelines for creating reviews or other content, while only 16% brands actually do so.

The point here is this – brands have immense scope for leveraging the power of user generated content on social media.

But do you know how to encourage your fans to create such content?

In this post, I’m going to share five ways you can facilitate more UGC for your business. 

1. Create Buzz for Your Brand

If you want your fans to talk about your brand on social media, you need to give them a reason to do so.

I’m a great admirer of Coca-Cola and the way it’s been able to unique strategies to generate social buzz – like their ‘Share a Coke’ campaign. 

Share-A-Coke

     Image source: http://ift.tt/Wbo91I

First launched in Australia, ‘Share a Coke’ ended up being hugely successful in more than 50 countries. For the campaign, Coke swapped out its logo with random names, enabling fans to find their names, the names of family members, friends, and coworkers.

This was a highly shareable, engaging promotion, which generated a heap of UGC – for example, here’s how some fans tweet about the campaign. 

Share-A-Coke

Image source: Twitter

They not only shared their own bottles, but also prompted friends. 

Share-A-Coke

Image source: Twitter

People shared these images across all the popular social media channels. 

The promotion underlines the value of creating shareable content – it’s not necessarily simple, not everyone’s going to be able to come up with a ‘Share a Coke’ style masterstroke, and not everyone has the brand equity of Coke to being with. But if you’re able to build in engaging elements, which prompt fans to share your message on social media channels, the resulting UGC boost can do wonders for brand building.

Here are the three tactics to consider to help build excitement around your brand on social media:

  • Use a creative marketing hook
  • Make use of teasers, sneak peeks and hints
  • Offer Freebees

2. Run Contest/Quizzes on Social Media

Running contests/quizzes on social media is a great way to encourage your fans to create UGC.

A good example comes from Dove –  to help promote their ‘Real Beauty’ message, Dove called on their Facebook fans to share why their friend ‘represents real beauty’. Fans were asked to fill in the names of their friends, and to list two things that make them beautiful.

The campaign generated an overwhelming response from their fans. 

Here are some tips on running a successful contest on social media:

  • Define objective, type, and timing of a contest
  • Write rules in clear, plain language to avoid any confusion
  • Use an eye catchy image in your contest
  • Make your contest mobile-friendly
  • Incentivize the sharing of your contest
  • Add an urgency factor to your contest
  • Always ensure you’re adhering to platform rules around such promotions

3. Leverage the Power of Hashtags

Hashtags, when used strategically, can be a great tool to help spread the word about your promotion, and are especially effective on Twitter and Instagram.

Red Bull’s Shorty Awards winning campaign #PutACanOnIt is a fine example of how a hashtag can create an overwhelming response on social media.

PutACanOnIt

Image Source: https://www.redbull.com

Inspiring the campaign, Red Bull found a photo on Twitter in which their can was held in front of Mini Cooper by the photographer, making the Mini a look like it was carrying a Red Bull. Sensing opportunity, the brand added a #PutACanOnIt hashtag to it. 

The idea took flight – around 10,000 original #PutACanOnIt images were subsequently uploaded on Twitter and Instagram within a few months.

The campaign underlines the power of the hashtag, in conjunction with a creative, shareable promotion. If you can think outside the box, a clever hashtag can provide you with tons of UGC.  

4. Offer Rewards

Rewarding or acknowledging your fans for their contributions is also a good way to encourage them to create UGC more. This doesn’t mean you have to pay them cash rewards or discount coupons all the time – even a small gesture of appreciation, such as sharing their content on social media, can make a big difference.

This is how Yo!Sushi encourages its fans. 

Yo!Sushi award

Here are some creative ways to reward your fans for creating content for you on social media:

  • Iinclude their content in your email newsletters and share it on social media
  • Respond to comments left on your posts
  • Feature fans’ content on your website’s blog (where relevant) and share it on social media afterward
  • Start an award like ‘Top Comment of the week or month’ for super active fans, and offer a reward to the winners
  • Invite super influential fans to write for your website’s blog

Remember, your fans are taking the time to create content for you. You should never forget to appreciate it. Reward their efforts and they’ll become even more vocal in their support of your brand.

5. Ask Questions

Asking questions can also encourage your fans to create content – however, you have to be smart in doing this, as not all questions get answers on social media.

What kind of questions should you ask?

You can ask questions about how your products have made customers’ lives easy, or about personal experiences involving your brand.

It’s important to consider the potential negatives to any question too – McDonald’s, for example, landed themselves in trouble back in 2012 when their #McDStories campaign took a turn for the worst, with people sharing less than positive experiences.

Used well, questions can help facilitate better engagement. People always appreciate when they’re genuinely requested to share their opinions.

Conclusion

These days, people are spending more and more of their time on social media, which means lots of opportunities for engagement, and to generate UGC. If you’re able to create buzz around your brand, run successful social media contest/quizzes and/or leverage the power of hashtags, your fans will certainly help spread the word about your products for you.

As noted above, it’s not necessarily easy, and there’s no magic formula for success, but hopefully these notes get you thinking on how you can work to create more shareable, engaging social content that encourages natural discussion, building brand affinity.

via Social Media Today Read More…

Google Mobile First Index Hints, Google Posts Live, Google Job Search & The SEO Movie

Google Mobile First Index Hints, Google Posts Live, Google Job Search & The SEO Movie

http://ift.tt/1sYxUD0 – This week in search, we got a bunch more information around the Google mobile first index. Google said if you are planning on moving to an m-dot domain to responsive, do it before the mobile first release. Google isn’t going to release the mobile first index on one specific day. Google Posts are now available for all Google My Business customers. Google released structured data for job search. Google joked they may be messing with the algorithm tracking tools. Google to make your mobile and desktop pages equivalent. Google said moving a site that was hurt by Panda won’t help you. Google said content stitching or quality is not near duplicate content. Google may skip URLs that repeat the same path many times. Google said they do love breadcrumbs trails. Google said checkmarks in titles is spammy. Google said site moves can take 3 months. Google said be careful with the parameter handling tool. If you use the Google Search Console API then make sure to refresh the last day of data. You can now trigger a suggested video clip in Google. Google’s Gary Illyes doesn’t have manual action access. Google launched they local highlight icons and hotel pricing labels. Google has a new fun fidget spinner easter egg. The SEO movie is out, check it out. That was this past week in search at the Search Engine Roundtable. Google: Plan On Moving From M-Dot To Responsive? Do It Before Google’s Mobile First Index. : http://ift.tt/2rLIUfT Google: We Won’t Launch The Mobile First Index On One Specific Day : http://ift.tt/2rz2W9e Google Posts Now Live In Google My Business For All Businesses : http://ift.tt/2t1Z31g Google Officially Launches Job Postings Schema For Job Search Inclusion : http://ift.tt/2tID0ZH Google: Maybe We’re Messing With The Algorithm Tracking Tools : http://ift.tt/2tjsbOj Google: Make Your Mobile & Desktop Pages Equivalent : http://ift.tt/2sKTe7i Google: Moving A Site Won’t Help A Site Impacted By Panda : http://ift.tt/2s33Kmh Google: Content Stitching Or Quilting Is Not Near Duplicate Content : http://ift.tt/2sAt1pU Google May Skip URLs That Repeat The Same Path Many Times : http://ift.tt/2sEzO1H Google: We Like Breadcrumb Navigation Links On Your Site : http://ift.tt/2sXb2Nr Google: Checkmark Characters In Titles Looks Spammy : http://ift.tt/2sYLTBD Google Site Move With New URL Can Take 3 Months; Not 2 Weeks : http://ift.tt/2srz405 Google: Parameter Handling In Google Search Console Is A Big Gun, Watch Out : http://ift.tt/2t2flXI Google: Use The Google Search Console API? Refresh The Last Day Of Data. : http://ift.tt/2s2KbKZ Trigger A Google Suggested Clip Video Answer : http://ift.tt/2srL55x Gary Illyes From Google Doesn’t Have Manual Actions Clearance : http://ift.tt/2sExZ4S Did Google Launches Local Highlight Icons & Hotel Price Labels? : http://ift.tt/2rCl02n Google Got An Interactive Fidget Spinner : http://ift.tt/2rUCsP2 The SEO Movie Is Now Out : http://ift.tt/2sAuYCW

via rustybrick (uploads) on YouTube Read More…

7 Essentials to Make Perfect SEO Reports for Your Clients by @AdamHeitzman

7 Essentials to Make Perfect SEO Reports for Your Clients by @AdamHeitzman

Creating SEO reports for clients can be a daunting task.

Every client or business has different goals. In many cases, your reports must be both elementary and robust – depending on who is receiving the report.

But SEO reports are vital. You need to let your clients, upper management, and other stakeholders know how your SEO campaigns are performing.

So how do you make a “perfect” SEO report?

Here are seven essentials you need to include to make SEO reports for your clients.

1. Traffic: Channels

If increasing organic traffic to your client’s website is their key goal, then put traffic at the beginning of your SEO report.

You’ll also want to use the Source/Medium section of the traffic report. It will give you more specifics about where the traffic is coming from, thus helping you conclude where you should spend your time and money.

While other metrics can be important, it really depends on the company you’re working with.

Here’s a screenshot of what the source/medium report would look like:

Google Analytics Organic Traffic Chart

Get There: Acquisition > All Traffic > Channels

If you want to keep your report shorter, this is the report to pull.

2. Conversion Rate & Goal Completion

All the traffic in the world is great, but it won’t get you too far if that traffic isn’t doing what you want it to do — in other words, convert.

Your clients will likely be most interested in this metric, so conversion rate belongs at the beginning of your SEO report.

Once you know the conversion rate, it will help you better explain the rest of the report as to, again, why it is what it is.

The best way to illustrate conversion rate to a client is through goal tracking.

For example:

Google Analytics Goals Chart

The anonymous client above set up donation goals that they tracked each time someone landed on the “thank-you-for-your-donation” webpage. This alerted Google Analytics that someone donated, thus completing the goal.

Get There: Conversions > Goals > Overview

3. Page Level Traffic

You may know where your visitors are coming from at this point, but it’s important to know where they go.

If someone came from a Google organic search, that’s great – but if you know they landed on your most recent blog post, that’s even better.

This is the report that will help you find trends and see what people are actually clicking on that is bringing you traffic.

Again, it helps the client know whether they need to spend more time improving their product page or if perhaps they need to publish more videos and less content.

The conclusions are endless.

Get There: Behavior > Site Content > Landing Pages

4. Page Speed Insights

Now it’s time to leave Google Analytics for another great Google tool: Page Speed Insights.

Google Page Speed Overview

This free tool will not only show your clients the speed of their pages but also what needs to be done to fix them.

While this metric may not have been overly important in the past, SEO success today requires a great user experience.

One image or video can slow a site down drastically. In some cases, this tool may reveal critical technical issues that may be harming their SEO performance.

Get There: Visit Page Speed Insights Tool.

5. Time on Site & Bounce Rate

This one is really an “extra” because these metrics might not be absolutely, positively necessary for the average company.

Time on site and bounce rate help give you insight into whether the content you’re creating is “sticky.”

Pay attention to what sites you are monitoring for bounce rate and time on site, though. For example, if you see that users leave your landing page after 10 seconds, but that landing page has many outbound links, then you probably don’t need to worry about time on site and bounce rate for that page.

Focus on your core pages, like pages with rich content and/or videos. Is what you’re putting out there grabbing a viewer’s attention? If not, and it’s supposed to, use the other metrics in this list to make conclusions.

6. Rankings & Links

While most agencies and marketers still report on individual keyword rankings, it should be done so with some caveats.

Using ranking data as the de facto performance indicator is unwise.

Google shows different results based on a variety of factors, including history, personalization, and where the user is searching from.

While there is still some value in tracking keyword positions, it should be part of the overall performance reporting – not a be-all, end-all metric.

In terms of links, there are tons of tools that can help you monitor the links you’re gaining or losing,

These tools also can give you insight into the competition and where there may be SEO opportunities.

If a certain page on a competitor’s site is attracting a high number of links, maybe you could create something similar for your client.

7. Future Recommendations & Execution Plan

This probably isn’t something you would normally think of when you’re buried in data and reports, but including a section that shows you thought about what to do next is important. This is what will allow you to move forward.

The best thing you can do for your clients or upper management is to have a “recommendation” section at the end of every section of your report discussed above.

This is really the only part of the report that will turn your data into something actionable.

A Final Note

Tips for the perfect SEO Report

No matter what metrics you’re pulling, you should have the option to compare timeframes: month to month, quarter by quarter, year by year, campaign by campaign, etc. Always use the comparison feature to create great SEO reports!

Image Credits

Featured image & A Tip to Remember image: DepositPhotos

Other images and screenshots created by author.

via Search Engine Journal Read More…

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday

Posted by randfish

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.

How to create influencer-targeted content - Whiteboard Friday

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and amplification that you often need.

Most SEO campaigns need 3 types of links:

So it’s the case that most SEO campaigns, as they’re trying to earn the rankings that they’re seeking, are trying to do a few things. You’re trying to grow your overall Domain Authority. You’re trying to get some specific keyword terms and phrases ranking on your site for those terms and phrases.

So you need kind of three kinds of links. This is most campaigns.

1. Links from broad, high-Domain Authority sites that are pointing — you kind of don’t care — anywhere on your site, the home page, internal pages, to your blog, to your news section. It’s totally fine. So a common one that we use here would be like the New York Times. I want the New York Times to link to me so that I have the authority and influence of a link from that domain and, hopefully, lots of domains like them, very high-Domain Authority domains.

2. Links to specific high-value keyword-targeted pages, hopefully, hopefully with specific anchor text, and that’s going to help me boost those individual URLs’ rankings. So I want this page over here to link to me and say "hairdryers," to my page that is keyword targeted for the word "hairdryers." Fingers crossed.

3. Links to my domain from other sites, in my sector or niche, that provide some of that topical authority and influence to help tell Google and the other search engines that this is what my site is about, that I belong in this sphere of influence, that I’m semantically and topically related to words and phrases like this. So I want appliancegal.com to link to my site if I’m trying to rank in the world of hairdryers and other kinds of appliances.

So of these, for one and three, we won’t talk about two today, but for one and three, much of the time the people that you’re trying to target are what we call in the industry influencers, and these influencers are going to be lots of people. I’ve illustrated them all here — mostly looking sideways at each other, not exactly sure why that is — but bloggers, and journalists, and authors, and conference organizers, and content marketers, and event speakers, and researchers, and editors, and podcasters, and influencers of a wide, wide variety. We could fill up the whole board with the types of people who are in the influencer world or have that title specifically, but they tend to share a few things in common. They are trying to produce content of one kind or another. They’re not dissimilar from us. They’re trying to produce things on the web, and when they do, they need certain elements to help fill in the gap. When they’re looking for those gap-filling elements, that is your opportunity to earn these kinds of links.

Content tactics

So a few tactics for that. First off, one of the most powerful ones, and we’ve talked about this a little bit here on Whiteboard Friday, but probably not in depth, is…

A. Statistics and data. The reason that this is such a powerful tool is because when you create data, especially if it’s either uniquely gathered by you, unique because you have it, because you can collect it and no one else can, or unique because you’ve put it together from many disparate sources, you’re the editorial curator of that data and statistics, everyone like this needs those types of statistics and data to support or challenge their arguments or their assertions or their coverage of the industry, whatever it is.

  • Why this works: This works well because this fills that gap. This gives them the relevant stats that they’re looking for. Because numbers are easy to use and easy to cite, and you can say, "Feel free to link to this. You’re welcome to copy this graph. You’re welcome to embed this chart." All those kinds of things. That can make it even easier, but much of the time, just by having these statistics, you can do it.
  • The key is that you have to be visible at the time that these people are looking for them, and that means usually ranking for very hard to discover, through at least normal keyword research, long-tail types of terms that use words like "stats," "data," "charts," "graphs," and kind of these question formats like when, how much, how many, number of, etc.

It’s tough because you will not see many of those in your keyword research, because there’s a relatively few number of these people searching in any given month for this type of gap-filling data, so you have to intuit often what you should title those things. Put yourself in these people’s shoes and start Googling around for "What would I need if I had to write some industry coverage around this?" Then you’ll come up with these types of things, and you can try modifying your keyword research queries or doing some Google Suggest stuff with these words and phrases.

B. Visual content. Visual content is exceptionally valuable in this case because, again, it fills a gap that many of these folks have. When you are a content marketer, or when you’re a speaker at an event, or when you’re an author or a blogger, you need visual content that will help catch the eye, that will break up the writing that you’ve done, and it’s often much easier to get someone else’s visual content and simply cite your source and link to it than it is to create visual content of your own. These people often don’t have the resources to create their own visual content.

  • Why this works: So, for everyone who’s doing posts, and articles, and slide decks, and even videos, they say, "Why not let someone else do the work," and you can be that someone else and fill these gaps.
  • Key: To do this well, you’re going to want to appear in a bunch of visual content search mediums that these folks are going to use. Those are places like…
    • Google Images most obviously, but also
    • Pinterest
    • SlideShare, meaning take your visuals, put them up in some sort of slide format, give some context to them and upload them to SlideShare. The nice thing about SlideShare, SlideShare actually reproduces each individual slide as a visual, and then Google Images can search those, and so you’ll often see SlideShare’s results inside Google Images. So this can be a great end around for that.
    • Instagram search, many folks are using that especially if you’re doing photos. You can see I’ve illustrated my own hair drying technique right here. This is clearly Rand. Look at me. I’ve got more hair than I know what to do with.
    • Flickr, still being used by many searchers, particularly because it has a Creative Commons search license, and that should bring up using a Creative Commons commercial use license that requires attribution with a link is your best bet for all of these platforms. It will mean you can get on lots of other Creative Commons visual and photography search engines, which can expose you to more of these types of people as they’re doing their searches.

C. Contrarian/counter-opinions. The last one I’ll cover here is contrarian or counter-opinions to the prevailing wisdom. So you might have an opinion like, "In the next three years, hairdryers will be completely obsolete because of X."

  • Why it works: This works well because modern journalism has this idea and modern content, in fact, has this idea that they are supposed to create conflict and that they should cover both sides of an issue. In many industry specific sorts of fields, it’s often the case that that is a gap that goes unfilled. By being that sort of challenger to conventional wisdom or conventional thinking, you can fill that gap.
  • The key here is you want to either rank in Google search engine for some of those mid or long tail research type queries. These can be competitive, and so this is challenging, but presenting contrarian opinions is often great link bait. This is kind of a good way to earn links of all kinds in here.
  • Second, I would also urge you to do a little bit of comment marketing and some social media platforms, because what you want to start is to build a brand where you are known for having this contrarian opinion on this conventional topic in your space so that people point all these influencers to you when they’re asked about it. You’re trying to build up this branding of, "Well, I don’t agree with the conventional wisdom around hairdryers." Hairdryers might be a tough topic for that one, but certainly these other two can work real well.

So using these tactics, I hope that you can go reach out and fill some gaps for these influencers and, as a result, earning two of the three exact kind of links that you need in order to rank well in the search results.

And we’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

via SEOmoz Daily SEO Blog Read More…